Uncover untold treasures by diving more deeply (courtesy of Daily Mail)
“If it’s not all on one page, I’m not going to read it.”
“Hey, is there a 2 minute video to show me how it’s done?”
Why We Need to Dive More Deeply
Why Good Entrepreneurs Are Like Scientists
You don’t have to be a mad scientist to benefit from experiments (courtesy of Cliparts.co)
Imagine that you’re an entrepreneur tasked to start a new business. Or perhaps launch a new product.
How would you go about doing it?
The Social Commerce Handbook: Book Review
Can you make money on social media? That is probably the most asked (and least answered) question in the digital age.
While everybody (and their dog) are on Facebook, Twitter, YouTube, LinkedIn and Pinterest, few businesses are able to tap onto this huge reservoir of commercial potential.
8 Ways Brands Can Win Fans
Lady Gaga‘s little Japanese Monsters show lots of brand love (courtesy of Tokyofashion.com)
No brand is an island. Especially in the age of the mobile social web.
Going it alone is foolish when competitors are hot on your heels. It can also be extremely expensive to invest continually in new product development, mass advertising, and promotions to drive sales. What’s more, there will always be a bigger fish in the ocean.
To Sell Is Human: Book Review
Do you know that 40% of our time at work is engaged in selling, even if we’re not in sales? Or that “Bob the Builder” can be a sales trainer?
Sprinkled with discoveries from fields such as behavioural economics, life coaching, and improv acting, To Sell Is Human: The Surprising Truth About Moving Others by bestselling author Daniel H. Pink scores. Interspersed with charming anecdotes on septuagenarian Fuller Brush salesperson Norman Hall (Pink’s unsung hero who was the last such salesperson), To Sell Is Human is neatly divided into three parts.
10 Ways to Build Thriving Communities
If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it.
Without communities, the most intriguing and fascinating content would lie fallow. In fact, one of the must dos in social media marketing is to build your social networks, recruit your fans, inculcate brand love, and get them to spread the word.
The Most Successful Small Business in the World: Book Review
“What we have done for ourselves alone die with us; what we have done for others and the world remains and is immortal” – Albert Pike
Entrepreneurship is one of the most challenging ways to make a living. Done right, however, it can be the most rewarding, allowing one to fulfill one’s dream, vision, purpose, and mission.
Connected Consumers and the Future of Business
Courtesy of What’s The Future of Business (illustration by Hugh Macleod)
Business as usual isn’t going to cut it anymore. Not with the rise of Generation-C.
According to renowned thinker Brian Solis (love his work!), Gen-C individuals spend an inordinate amount of time online and live a large fraction of their lives accessing information and interacting with others on the Internet.
The Art of Thinking Clearly: Book Review
This man wants you to think more clearly (courtesy of Wikimedia)
You’ve heard the saying “to err is human and forgive divine”.
What you may not know, however, is that us Homo sapiens have been hardwired over the millenia to be illogical, distorted in our perception of reality, and inaccurate in our judgements.
In other words, to err repeatedly is human.
BizAcademy Brews Brighter Future for Youths
Courtesy of Halogen Foundation Singapore
Life is challenging for youths these days. With growing competition in so many dimensions, they need to rise beyond school smarts to have a fighting chance of success in their latter years.
This is where programmes like BizAcademy comes in.