What will the future of your business be like? More importantly, what will your life be like then?
Armed with a digital crystal ball, renowned marketing podcaster and president of global digital marketing agency Mirum Mitch Joel shared his thoughts on this in his book Ctrl Alt Delete.
How much risk are you willing to take? (courtesy of Condominium Insurance Review)
In life and at work, there are two kinds of people. That is, if you believe psychologists Heidi Grant Halvorson and E. Tory Higgins in their fascinating article in HBR.
The first, promotion-focused people, see their goals as a way to advance forward. They zoom in on the rewards that can be realised when goals are achieved. Eager to “play to win”, they like to dream big and stretch their imaginations in whatever they do.
Imagine that you are a smoker. You pick up a pack of cigarettes.
On the front of the pack are gory images – a hemorrhaged brain, blackened lungs, deformed baby, ugly cancerous growth – coupled with stern admonitions like “SMOKING KILLS”.
How would you react to these gruesome warnings?
Marketing – and branding – is all about the little things (courtesy of Allographics)
Since time immemorial, marketers are obsessed with the “Big Idea”.
Ruled by “out-of-this-world” campaigns that win Golden Lions or Creative Circle awards, we were transfixed by the notion that bigger and bolder is usually better.
“For where your treasure is, there your heart will be also.” – Matthew 6:21
As a business blogger, I don’t often read fiction. However, I couldn’t resist picking up Paulo Coelho’s mega-bestseller The Alchemist after hearing so much about it from friends.
What is fabulous service? How do you define a “delightful experience”?
To many, an exceptional encounter is a heroic one, epitomised by a smiling human being who jumps through flaming hoops to provide memorable encounters.
Courtesy of uknowkids.com
Teens are leaving Facebook in droves. Well, at least according to this recent report on US teenagers.
Citing data from Piper Jaffray’s “Taking Stock with Teens” survey, the article highlighted the following:
Image courtesy of Fedobe
In the age of social media, life becomes a spectator sport. The only difference is that we’re both the athlete and the audience in this arena.
Meals, shopping trips, holidays, and events become Instagram, Flickr or YouTube moments. Daily murmurs are framed on Facebook while fleeting thoughts (in 140 characters or less) are immortalised on Twitter. The more verbose (like yours truly) would seek the solace of blogs, documenting their thoughts in detail.
Uncover untold treasures by diving more deeply (courtesy of Daily Mail)
“If it’s not all on one page, I’m not going to read it.”
“Hey, is there a 2 minute video to show me how it’s done?”
You don’t have to be a mad scientist to benefit from experiments (courtesy of Cliparts.co)
Imagine that you’re an entrepreneur tasked to start a new business. Or perhaps launch a new product.
How would you go about doing it?