Project Intan – Helping Ill Kids through Culture

Project Intan – Helping Ill Kids through Culture

June 23, 2012 • Blog • disabled comments

Project Intan is an initiative by The Intan (a boutique Peranakan home museum) which won the Museum Roundtable awards in 2011) with the goal of helping raise funds for charitable causes. Brainchild of Alvin Mark Yapp, owner of The Intan, Project Intan seeks to help worthwhile charities through direct donations and pledges.

This year, The Intan is working with the ARC Children’s Centre to help create a flu-free environment and increase its educational and development programmes for the kids. Started in 2011, Arc is a daycare charity for young patients with serious illnesses such as cancer. These kids receive intensive medical treatment and are unable to return to school or socialize in a normal setting as they are still
prone to infection.

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Grooming Tomorrow’s Leaders

June 21, 2012 • Blog • disabled comments


Participants and facilitators of the inaugural YLT in Singapore

As Facebook’s IPO continue to garner interest (both good and bad), the question on many people’s lips is this: Can Singapore produce business leaders who started young such as Mark Zuckerberg, Steve Jobs, or Bill Gates?

Well, perhaps the Young Leaders of Tomorrow (YLT) programme can help to usher the way.

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Our Holiday in Colourful Korea

June 17, 2012 • Blog • 2 comments

Korea Everland
Fantasy Parade at Everland Theme Park

“안녕하세요 (Annyeong Haseyo)!” greeted our tour guide Colin every morning, rowsing the weary coach-load of travellers during our recent holiday in Korea. With an action-packed itinerary packed into 7 days, one could hardly consider Korea as the “Land of the Morning Calm”.

Squeezing a population of 50 million packed into 100,000 square kilometres of mostly mountainous space, South Korea is both an economic and cultural miracle. With a GDP of US$1.164 trillion (2011), the “Miracle on the Han River” is fast overtaking Japan in global prominence. Korea’s tremendous influence on popular culture in terms of K-Pop and soap dramas is also unprecedented.

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Do You Trust Your CEO?

June 15, 2012 • Public Relations • disabled comments


Source: Edelman Insights

Thanks to a blog post from Jackie Huba of Church of the Customer, I came to learn about Edelman Insights Presentation titled “Key Employee Engagement Findings from Edelman’s 2012 Trust Barometer”. From the survey results (graphic above), several facts seemed to pop out:

1) People are increasingly losing their trust in the heads of organisations like CEOs. This has dropped by a whopping 12% in 2012 compared to 2011.

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Coca-Cola Celebrates Its 126th Birthday

June 2, 2012 • Public Relations • disabled comments

Coca-Cola's 126th Birthday Party

Thanks to June, Tiffany and Laura of the Coca-Cola Singapore team, I was invited to the cosy 126th birthday party for Coca-Cola held at the Dallas Restaurant and Bar at Boat Quay. As a marketer and a publicist, I’ve always admired how the world’s largest beverage company continually reinvented its flagship Coca-Cola brand despite having such a long heritage.  It was fascinating to see how the brand associates itself with values such as fun, happiness and enjoyment through activities that resonate with its customers.  

At the thematic party adorned with Coca-Cola’s unmistakeable reds and whites, I learned how the company continually innovated its marketing and PR efforts.  Other than traditional advertising on mainstream channels, Coke experimented successfully with guerrilla marketing, emotional marketing, buzz and viral marketing, co-branding, sponsorship (Coke has sponsored the Olympics movement for 84 years in total!) as well as immersive experience rich events and showcases (such as the party itself). The company further embraced its role as a corporate citizen by sponsoring and encouraging sustainable and civic-minded practices such as recycling and caring for the less fortunate.

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