Here’s a good way to improve your social media marketing strategies: Tap on the principles of social influence.
And the best person to learn from is probably Dr Robert B. Cialdini—the “godfather” of social media influence.
Author: coolerinsights
What are the Best Ways to Work From Home
Wish to implement a work from home (WFH) policy for your company? Or perhaps you’d like to explore work from home options for yourself?
In a world that is increasingly digital, work is no longer the place you go to, but the thing you do.
Why Customer Experience Should Never Be Overlooked on Your Landing Page
Wish to improve brand perception, increase sales, and grow bottom-line performance? Start with your landing page.
Almost every element of your landing page can be the difference between a conversion and a customer who clicks away.
Online Copywriting Secrets: 18 Lessons from David Ogilvy
David Ogilvy is a man who needs little introduction.
Famed for starting the global agency Ogilvy & Mather Worldwide (now simply Ogilvy and part of WPP Group), David Ogilvy was the prototypical ad man in the mid 20th century.
Online Copywriting Secrets: John Caples’ 20 Methods
They Laughed When I sat Down at the Piano
But When I Started to Play!
Stumbled across this immortal headline? Well, they’re written in 1926 by John Caples, one of the grandmasters of direct response advertising.
How to Install Google Search Console on Your Website
If “Google Webmaster Tools” sounds familiar to you, then you might already know what the Google Search Console is.
Since Google Webmaster Tools (GWT) have become a go-to for more people than just webmasters—marketing professionals, SEO experts, designers, and entrepreneurs to name a few—Google decided to change its name in 2015 to better reflect its diverse group of users.
Online Copywriting Secrets: Robert Collier’s Six Essentials
Does your digital copywriting suck? Wish to improve your social media marketing and content marketing performance through more effective copy?
In this series of posts, I’ll be sharing some of the evergreen techniques from the legendary masters of advertising, direct selling and copywriting.
Why the 4 Ps of Marketing Aren’t Dead Yet
Heard of the 4 Ps of marketing (aka the Marketing Mix)? What about the acronyms STP?
Well, many of the new generation marketers hadn’t. And it figures.
How to Create a High-Converting Product Page
What makes a high converting e-commerce product page and why is it important?
Well, the goal of your e-commerce site is to bring in revenue for your online store. Driving traffic to your page is the easy part. Once you get people there, you have to sell to them.
And that is where the challenge lies…
How To Build a Distinctive Social Media Brand
Mockup photo created by rawpixel.com – www.freepik.com
Tried every trick in the social media marketing playbook but failed to generate any revenue?
You may be putting your sales cart before your branding horse.