Does Halloween make you go “Boo!” or “Boo Hoo?”
Traditionally considered as one of the more controversial festive seasons due to its somewhat macabre origins, Halloween is huge in the US and growing in Asia.
Author: coolerinsights
10 Social Media Marketing Strategies To Help Educators Score
Yes, we’ve all heard that there will be fewer examinations in Singapore schools.
Despite these measures, education will remain highly competitive here. Teachers will also find that their work is never done.
How to Create Marketing Magic with Defining Moments
Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?
The answers to these and so much more were found in The Power of Moments, an extraordinary book by bestselling authors Chip Heath and Dan Heath.
Social Media Marketing Strategy – Applying De Bono’s Six Thinking Hats
Wish to achieve better outcomes in social media marketing? Why not consider Edward de Bono’s Six Thinking Hats?
A cornerstone leadership and management strategy employed in organisations around the world, it fits beautifully into what we’re doing online.
The World of Digital Dangers (And What You Can Do About It)
Courtesy of Mary Aiken
Mary Aiken (above) is a forensic cyberpsychologist.
A woman on a mission, she desires to change how we use emerging technology by explaining how it shapes our children and influences our behaviour and values.
7 Important Jobs Every Social Media Manager Must Do
Social media managers are the lynch pins of your social media marketing efforts.
Traditionally subsumed under departments like Marketing, PR, or Customer Service, digital business functions like social media management are now carrying their own weight.
Why Crazy Rich Asians is a Viral Marketing Sensation for Singapore
Courtesy of Crazy Rich Asians Movie
It is an Americanised version of Singapore. It is racist and bigoted.
Plus, the author of the book and co-producer of the movie is a National Service defaulter.
12 Powerful Ways To Use Psychology In Digital Marketing
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
This quote by the famous creator of Marketoonist cartoons rings especially true in the world of digital marketing, where the competition for the attention, interest and wallets of your audiences can be brutal.
Social Media Storytelling: 7 Winning Formulas
Original image from Freepik
Like a good wine, great stories only get better with age.
Many of the world’s most memorable stories were written a long time ago. Timeless tales like David versus Goliath, the Odyssey, Romeo and Juliet, and The Ugly Duckling are told and retold, enchanting readers and listeners for generations.
Killer Content Marketing Tips: SEO vs Social Media Writing
A great content marketer is a digital tight rope walker.
You need to balance sharing valuable content with your audiences with converting them to becoming your customers. And to do so while continually monitoring the shifting sands of online algorithms.