Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?
If you do, there is one thing you must do regularly. Maybe even daily.
And that is to write, shoot, draw, edit and produce content.
Author: coolerinsights
Social Media Marketing ROI: An Essential Guide
Measuring the success of your social media marketing efforts can be such a pain.
Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
This Is How Joseph Schooling Won Singapore’s First Olympic Gold
Courtesy of Clive Rose/Getty (image source)
Congratulations to Joseph Schooling and Singapore!
Thanks to Schooling’s amazing feat in the 100m Butterfly Finals in the Rio 2016 Olympics, Singapore secured our first ever Olympic Gold!
7 Ways To Feel Right At Home In Singapore
Courtesy of Martial House
Congratulations and welcome to Singapore!
If you are somebody who traveled thousands of miles to arrive on our sunny tropical shores, you may have hundreds of random thoughts in your head right now.
Pokémon GO in Singapore: What You Need To Know
Courtesy of Damn Worth It
Caught a Bulbasaur? Picked up some free “incense”? Or trained and evolved a lowly Machop to become a Machamp?
If you have absolutely no idea what I’m talking about, I guess you must be sleeping under a rock while Pokémon GO sweeps the world.
Anatomy of a Winning Facebook Ad
What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?
Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space.
The Five Essential As of Digital Marketing
CEOs love them. CFOs adore them. Even CMOs are falling head over heals for them.
What am I talking about? You guessed it – numbers!
Public Relations Strategies in the Digital Age
What is the role of Public Relations (PR) in the digital and social age? Should we merely hustle for media coverage while producing corporate annual reports?
Well, the answers to these questions may surprise you. At least according to Gini Dietrich (above), author of the book and website Spin Sucks.
Digital Marketing 101: Search vs Social
Courtesy of Blitz media design
One of the most common dilemmas faced by marketers is this:
Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
Five Ways Singapore Retailers Can Beat the Gloom
Capitol Piazza is spanking new, but it’s shops are already offering offers and discounts – even during weekends.
It was the best of times. It’s now the worst of times?
Retailers and shopping mall owners in Singapore are breaking out in a cold sweat these days.