2016 has come to an end. And thankfully so too.
Economically speaking, the year has been a pretty “meh” one for many. Reduction in global demand has led to a slowing of economic growth, increased retrenchments and an uncertain outlook for 2017.
Author: coolerinsights
What Movie Trailers Can Teach You About Marketing Content
What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)
Do you enjoy watching movies? I certainly do.
What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
Will Content Marketing Kill Your Business?
One of the greatest objections to content marketing which I’ve heard repeatedly is this:
Wouldn’t content marketing erode my competitive advantage?
9 Evergreen Digital Marketing Ideas for Christmas
Looking for the right digital marketing ideas this Christmas? You’re in luck because it’s the most wonderful time of the year!
Everybody is in a festive mood as work winds down during the Christmas season. With the bounty of year-end bonuses plus the long stretch of holidays, your customers could be in the right frame of mind to spend.
Revisiting Advertising’s Golden Rule
Courtesy of Perko’s
“Sell the Sizzle, not the Steak”
Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
12 Copywriting Tricks To Trigger Buying
Copywriting is one of the most important skills a marketer should learn.
While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
A Prescription for Digital Drifters
I’ve done it. You’ve done it. She has done it. So did he.
What am I talking about? Well, I’m writing about the double D of Digital Drifting.
7 ways to do lead generation for your business
Have you felt that your pipeline of leads are drying up? Wonder how you can bring in more clients for your business?
Well, help is here!
How Social And Mainstream Media Helped Donald To Trump
Courtesy of The Political Insider
The world is still reeling from the results of the 45th American Presidential Election.
America has elected her 45th president Donald J Trump in a stunning upset over his Democrat opponent Mrs Hillary Rodham Clinton.
9 Ways Neuromarketing Can Boost Your Sales
Hit the “buy button” in your consumer’s brain. That’s the goal of every consumer marketer – dead or alive.
However, it isn’t easy to know what goes on inside the brains of your target audiences. Until now…