Hit the “buy button” in your consumer’s brain. That’s the goal of every consumer marketer – dead or alive.
However, it isn’t easy to know what goes on inside the brains of your target audiences. Until now…
Author: coolerinsights
Viral Marketing 101: Social Currency
Courtesy of We Are Animal
Why do some online stories spread while others eat the proverbial digital dust?
That is the number one question befuddling digital and social media marketers around the world. In a world that is swimming around in content clutter, your old “spray and pray” methods of advertising and promotions are dead.
What David Copperfield can Teach You about Marketing
Spellbound and mesmerised, the audience stared mouth agape as David Copperfield entered a coffin like box.
His lovely assistant grabbed a couple of mean looking swords. One by one, she pierced them into the box.
SEO Friendly Content: a Step-by-Step Guide
Keen to improve long-term traffic for your website? Wish to boost your content marketing efforts through Search Engine Optimization (SEO)?
Perhaps its time for you to create content that is more SEO friendly.
Sharpen Your Brand Story With This Easy Formula
Courtesy of Imagination.com
Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.
But one day, dark clouds rumbled. Your company was acquired by a global MNC.
Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!
What Bruce Lee Could Teach You About Social Media Marketing
Do you know legendary Kung Fu megastar Bruce Lee is still rocking it on social media even though he died 43 years ago?
Famed for elevating the status of Asians in action movies, the acclaimed Hong Kong American actor, martial artist and filmmaker is well known for his unique blend of signature martial arts moves and sagely wisdom.
How to Measure ROI on Content?
[Guest post from Marcus Neo of Three Little Pigs.]
Blogging for search engine optimization is one of the strategies that our company uses to increase our search visibility on our website. Blogging is also a great way to target longer tailed keywords that won’t be used on pages, and bring in longer tailed keyword traffic.
How to Optimize Your Digital Marketing Funnel
Do you know what a digital marketing funnel is? Or how you can set up one to measure your digital marketing goals and customer purchase journeys?
First, know this: You can monitor and measure every single step of your marketing process! And the best way to do so is to develop your own digital marketing funnel.
8 Things You Didn’t Know About The Media
Courtesy of Phil Wolff
I’ve got some shocking news for you. Ready for it?
Much of what you read, view or listen in the news doesn’t quite tell you the full picture of what’s happening in your community, city, country, region or world.
What Brands Can Learn From Bloggers
Chriselle Lim and Nordstrom (courtesy of Nordstrom)
Wonder why your social media marketing efforts are not paying off for your brand?
Maybe you should take tuition from that fashionable 20 something student with 100,000 followers on Instagram. Or that “frivolous” YouTuber with his hundreds of thousands of faithful viewers.