You invested considerable time, money and effort into building up your content factory.
You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.
Author: coolerinsights
Why Movements Matter (And How You Can Use It In Marketing)
I’m No Angel (#ImNoAngel) by Lane Bryant is a good example of Movement Marketing
In today’s “hyperconnected, ultra-competitive, and supercluttered marketplace,” doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore.
Consumers are getting jaded and overloaded with information – much of which has little or no relevance to their lives nor their interests.
Nikon Photo Contest: Viral Sensation or PR Fiasco?
Courtesy of Nikon Facebook
“Look up in the sky! It’s a bird… It’s a plane… It’s a doctored photo which won a Nikon trolley bag!”
OK, just in case you were hiding behind a huge rock over the past 48 hours or so, a huge viral Facebook event has overtaken Singapore. Shutterbugs everywhere are talking about this photo contest so widely that it will probably become the most “viral” Facebook photo contest ever organised in Singapore.
What multi-millionaire Adam Khoo taught me about leadership
Have you heard of Adam Khoo? I’m sure you would if you are a parent or an entrepreneur!
Co-founder of Adam Khoo Learning Technologies – one of the largest training and educational outfits here in Singapore – Adam Khoo was famous for becoming Singapore’s youngest self-made millionaire at the age of 26. Together with his partners, Adam runs several businesses in education, training, learning centres, pre-school education, fund management and advertising, yielding a combined annual turnover of $50 million.
Content Marketing 101: Why Context is the New King
Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”
Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
The Happiness Project [Book Review]
What is the secret sauce of happiness? Do we need to go on an Eat, Pray, Love expedition to find it?
Well, not according to Gretchen Rubin in her bestselling book The Happiness Project.
Cultural Intelligence 101 [Book Review]
How do you work effectively in a cross-cultural team? What should you do to seal a deal with a foreign partner?
The answers to these and more are found in The Cultural Intelligence Difference by cultural intelligence thought leader David Livermore.
9 Ways to Reduce Mistakes and Improve Decisions
The human mind is one of the most brilliant creations on Earth. There isn’t a computer invented by man that can rival what happens between his ears.
Unfortunately, our minds are vulnerable to various quirks and idiosyncrasies which makes us prone to errors. Don’t believe me? Just look at the examples highlighted by Dan Ariely in Predictably Irrational.
9 Digital Marketing Strategies for 2016
Today is the first day in the year 2016.
As you start to plan your marketing strategies for the year ahead, it would be useful to consider some of the positive moves which you can make to improve how you grow your influence and reach customers online.
Inbound Marketing in Asia – Key Trends for 2015
Inbound marketing is rocking the socks of Asian marketers. Well, at least according to HubSpot’s latest State of Inbound Survey focusing on Asia.
Apparently, 3 out of 4 marketers in Asia prefer inbound to outbound approaches in marketing. Moreover small and medium sized enterprises (SMEs) prefer inbound over outbound.