Author: coolerinsights

Why Movements Matter (And How You Can Use It In Marketing)

February 2, 2016 Social Influence no comments

ImNoAngel Movement Marketing

I’m No Angel (#ImNoAngel) by Lane Bryant is a good example of Movement Marketing

In today’s “hyperconnected, ultra-competitive, and supercluttered marketplace,” doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore.

Consumers are getting jaded and overloaded with information – much of which has little or no relevance to their lives nor their interests.


Nikon Photo Contest: Viral Sensation or PR Fiasco?

January 31, 2016 Public Relations 2 comments

Nikon captures Photo Yu Wei

Courtesy of Nikon Facebook

“Look up in the sky! It’s a bird… It’s a plane… It’s a doctored photo which won a Nikon trolley bag!”

OK, just in case you were hiding behind a huge rock over the past 48 hours or so, a huge viral Facebook event has overtaken Singapore. Shutterbugs everywhere are talking about this photo contest so widely that it will probably become the most “viral” Facebook photo contest ever organised in Singapore.


What multi-millionaire Adam Khoo taught me about leadership

January 26, 2016 Personal Branding 1 comment

Adam Khoo Talk 1

Have you heard of Adam Khoo? I’m sure you would if you are a parent or an entrepreneur!

Co-founder of Adam Khoo Learning Technologies – one of the largest training and educational outfits here in Singapore – Adam Khoo was famous for becoming Singapore’s youngest self-made millionaire at the age of 26. Together with his partners, Adam runs several businesses in education, training, learning centres, pre-school education, fund management and advertising, yielding a combined annual turnover of $50 million.