Walter | Cooler Insights

July 13, 2016 • Content Marketing • 12 comments

One of the most common dilemmas faced by marketers is this:

Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?

Five Ways Singapore Retailers Can Beat the Gloom

July 10, 2016 • Business and Management • 1 comment

Capitol Piazza is spanking new, but it’s shops are already offering offers and discounts – even during weekends.

It was the best of times. It’s now the worst of times?

Retailers and shopping mall owners in Singapore are breaking out in a cold sweat these days.

How Freaks Can Be Great Entrepreneurs

July 8, 2016 • Business and Management • disabled comments

Chris Brogan (above) is a freak. And a very successful one too.

Author of numerous bestselling books on social media and influencer marketing, including The Impact Equation, Chris has consulted with huge companies like Disney, Microsoft, Coke and Google, and is the publisher of Owner Magazine. He has also sold multi-million dollar companies, and amassed huge followings on social networks like Facebook, Twitter and Google Plus.

How We Lived a Year With No Car (After Having Them All My Life)

June 26, 2016 • Personal Branding • 8 comments

Image courtesy of TODAY Newspaper

Do you REALLY need to have a car in Singapore? Can you live well without the convenience and air-conditioned comfort of a personal vehicle?

Those are the questions that I will attempt to answer after living a year without a car in Singapore.

6 Useful Content Marketing Tools and Templates

June 24, 2016 • Content Marketing • disabled comments

What are the online tools available to jumpstart your content marketing? How can these tools help to improve your content marketing efforts?

To help you to sharpen your content marketing game, I have decided to pull together some of the available content marketing frameworks, templates and tools out there.

June 15, 2016 • Social Influence • disabled comments

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.