AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.
At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.
Author: coolerinsights
LightSeeker – A Musical Space Age Fantasy
Courtesy of Resorts World Sentosa (RWS)
Billed as a “multi-million dollar fantasy musical”, LightSeeker is Resorts World Sentosa’s third original production and a first time collaboration with famed local songwriter Dick Lee. Produced by Andrea Teo (formerly of Under One Roof and Phua Chu Kang fame), the 90-minute musical boasts of spectacular visuals, acrobatic action sequences, stunning sets, and eye catching theatrical effects.
The Necessity of Strangers: Book Review
Since time immemorial, we’re told that our network of friends and family members are vital to our success. Who haven’t heard that “a friend in need is a friend indeed” or that “blood runs thicker than water”?
Well, the tables may soon be turned. At least according to innovation consultant Alan Gregerman.
Wow Customers with Anticipatory Service
Courtesy of Rewire Me
I was totally floored by a blog post by Jackie Huba of Church of the Customer.
In her post, Huba recounted how Nordstrom – a beacon of premium customer service in the US – upped the ante by replacing her worn-out loyalty card with a new one sent to her home without any prompting. All it took was for Huba to remark that her card was old and presto! A new card was delivered.
Mastering the Power of Habits
Mockup psd created by freepik – www.freepik.com
Good or bad, habits are hard to break. Try refraining from showering for a week—or even a day—to see what I mean!
As the old song by Chicago goes, habits can be hard to break. Especially addictive ones like smoking, binge drinking, watching television (especially Netflix), scrolling through Facebook or Instagram (oops guilty!), or lazing on the couch.
How Children Succeed: Book Review
What is the secret to a child’s long-term success? Why do some kids do so well while others falter along the wayside as they journey through life?
The answers to these and more are found in Paul Tough’s How Children Succeed…
Social Media Sense and Sensibility
Courtesy of Amply Emmy
“Aaargh! I really hate that stupid nincompoop! Let me just post a truly nasty update on Facebook revealing how silly he is…”
Now wait a minute there. Before you go on your online rampage, take a chill pill.
What Kind of Marketer are You?
The Marketer Scientist is a new superhero (courtesy of Search Engine Land)
In the world of marketing, there are two schools of thought.
The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes to a canvas made by a master.
Branding in The Social Age
Coke, Starbucks and Subway are leading social brands (courtesy of Slashfood)
How do you create a social brand? Are there any differences between a traditional brand and a social brand?
In the age of social and digital media, traditional methods of branding are not enough. The process of building and implementing a brand needs to consider the unique characteristics of the social ecosystem.
Our Love-Hate Relationships with Our Phones
Courtesy of Business News Daily
At work or play, in sickness or in health, there is always something close to our bodies.
Want to guess what that is?