Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?
Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.
Orginal image courtesy of The Drum
How have social influencers changed over the years? What impact does technology play on the evolution of influence?
I asked myself this question as I reflected on how much things have changed over the past two decades.
Courtesy of Drew’s Marketing Minute
Truth. Transparency. Trust.
These 3 Ts are the cornerstones of business, leadership and management. They also make good business sense in the social age – one where reputation, authority and influence matters more than slick advertising or clever creatives.
Can you guess what the above image is saying? (courtesy of Kritter5X)
Wonder why certain content dazzles and sparkles while others taste flatter than a day old beer?
The secret lies in how words are orchestrated to create a perfect symphony.
How would Taylor Swift grow her social influence? (courtesy of Hypable)
Can anybody become a social influencer these days? What are the steps needed to build your personal brand online?
Well, the world isn’t quite the same as before.
The heroes of this age are no longer as pristine, well-groomed and polished as the ones before. Sometimes, they may even be tormented and tortured souls.
Or even a super-villain like the Joker (above).
(As I write this update, Todd Williams’ DC Comics origin story of the most iconic Batman villain could hit US$1 billion in box office performance.)
For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.
I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions?
Sandy Pentland of MIT (courtesy of MIT)
Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?
Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.
Do you feel that your content marketing efforts aren’t paying off? Wonder why your social media marketing efforts aren’t bearing fruit?
Well, the online competition for attention is ferocious these days, especially when you’re up against a sea of memejacking, linkbaiting trolls.
The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.
We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.