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What is the simplest definition of marketing?
According to the Business Dictionary, it is the management process by which goods and services move from concept to the customer, while involving the 4 Ps: product, price, place, and promotion. For services, this may be expanded to include other Ps like people, process, and physical evidence.
Image of Michael Stelzner fromSocial Media Examiner
How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?
The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
Joe Pulizzi of Content Marketing Institute
Content marketing is the new marketing silver bullet. Everybody is talking about it.
How do we create great content that sizzles (not fizzles)? More importantly, how do we keep the pipeline full while sustaining customer relationships through content?
“Giving” by TrueMove generated more than 3 million views in 5 days!
By now, many would have noticed that our genteel northern neighbour has been creating a mini “social revolution” on YouTube. Its videos have generated such virality that they are being talked about all over the world.
Yes, I am talking about those tearsome Thai advertisements.
Is there a crowdfunding market in Asia? How does it differ from the West?
According to a Business Times article late last year, the crowdfunding market potential for South East Asia is projected to grow to some US$8.9 billion come 2025. In Singapore, total venture capital funds in start-ups were only about S$25.2 million in 2012 – a proverbial drop in the vast ocean considering our status as a financial hub. Against such a backdrop, it is evident that there is much potential for crowd-sourced funds to grow.
Thanks to a presentation by Nicola Castelnuovo of Crowdonomic at the recent Crowdsourcing Week Global 2014, I picked up a thing or two about the crowdfunding eco-system in our neck of the woods.
Poster child of the burgeoning crowdsourcing movement, crowdfunding is estimated by Massolution to have raised some US$5.1 billion globally in 2013. Internationally, US-based players like Kickstarter, Indiegogo, and RocketHub have kicked butt, while the Asian scene has been relatively quiet.
Until now.
As a communicator who blogs in his free time, I write both for work and leisure. While my years of experience does make a difference to how elegantly I can put digital pen to paper, it can still be a bitch trying to craft amazing copy on a regular basis.
What then are the secrets to writing well?
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Catalysed by the ubiquitous social web, our lives are becoming inseparable from that of our networks. We are addicted to the constant online “strokes” delivered by our friends, and crave their likes, shares, comments and retweets.
Like it or loathe it, much of what happens in real life (IRL) is intimately intertwined to how we behave in the virtual world. And we’re lovin’ it.
Courtesy of Chorus + Echo
I just read an interesting HBR blog post by Hemant Taneja on The Economies of Unscale. In the post, Taneja claimed that the advent of global manufacturing, trade, and the Internet have created a new playing field for small businesses.
Quoting from the post:
Marketing is broken. At least in the traditional sense.
Focused on customer acquisition, promotions and sales volumes, traditional marketing views customers as “targets” to be arrowed.
Bigger, bolder and flashier campaigns are launched to attract their rapidly diminishing attention while carrots like discounts, freebies and lucky draws are dangled to coax them to open their wallets.