Both are often in the news, but for different reasons.
While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
Posts Under: Social Influence
How To Manage Your Facebook News Feed
By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.
Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
Facebook’s News Feed Changes – What Marketers Need To Do
By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.
Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
These 6 Things Will Make You Addicted To Digital Technology
Do you know what the single biggest irony of the digital age is?
Namely this: Many founders and CEOs of the world’s leading technology firms have pretty low-tech households.
[Infographic] Social Media Customer Care Statistics
Do you know that your customers may spend 3 to 20 percent more if you respond to their queries? Or that 42 percent of customers who complain on social media expect a response within an hour?
With consumers spending hours each day on social media, you need to ensure that your customer care strategy is primed for social channels.
21 Best Free Tools for Social Media Marketing
Wish to know the best thing about social media marketing?
Well, there are lots of free online tools which you can use to boost your game.
7 Triggers of Human Attention in the Digital Age
Are you capturing their attention? (designed by Freepik)
Attention is the most important resource in the digital age.
It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
How Singaporeans Can Truly Celebrate National Day Online
Happy 52nd birthday Singapore!
While our country prepares to celebrate its independence with a rousing National Day Parade in the next couple of days or so, I reflected upon how Singapore projects herself online, and what we Singaporeans can do to build a better “digital nation”.
How to Choose the Right Social Media Agency in Singapore
We Singaporeans sure love our social media. Unfortunately, the same can’t be said about many of our companies.
According to reports by We are Social, Singaporeans spend an average of about 6 hours and 40 minutes a day online. Much of it was spent on social media, with social networks like YouTube, Facebook, Whatsapp, Instagram, and others dominating our devices.
The Ultimate Guide to Growing Your Social Media Community
People photo created by tirachardz – www.freepik.com
If social media content is king, then community must be queen. Indeed, the true power of social networks lies in the strengths of your online communities.
But how you can build, grow and sustain a thriving Facebook, Instagram, LinkedIn, Twitter or YouTube community of fans, customers and advocates? What can social media marketers like you do to improve your community management skills?