Measuring the success of your social media marketing efforts can be such a pain.
Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
Posts Under: Social Influence
Pokémon GO in Singapore: What You Need To Know
Courtesy of Damn Worth It
Caught a Bulbasaur? Picked up some free “incense”? Or trained and evolved a lowly Machop to become a Machamp?
If you have absolutely no idea what I’m talking about, I guess you must be sleeping under a rock while Pokémon GO sweeps the world.
The Art and Science of Influencer Marketing
Do you recognise these social influencers? (via Singapore Blog Awards 2014)
What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?
As a content and social media marketing person, I often pondered these questions.
Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.
7 Habits of Successful Social Media Influencers
Food photo created by tirachardz – www.freepik.com
What does it take to succeed as a social media influencer? Do you need to have a cute face, a great bod, or a stunning personality?
I believe that anybody can be an influencer regardless of his or her seniority, age, societal status, personality or looks.
Social Media Marketing: A Simple Roadmap
Contrary to popular belief, social media marketing isn’t rocket science. Neither is it just a walk in the park.
After spending a decade dabbling in social media marketing – from blogs to Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest – I developed a systematic step-by-step process which you can use for your social media marketing efforts.
21 Laws of Social Media Influencers
In an age where social media permeates virtually every waking hour, our actions on social media are every bit as important as our offline ones.
What can you do to strengthen your personal influence on social media?
How can you improve the way you persuade and lead others in the digital space?
Six Strategies of Quiet Influencers
Is it possible for an introvert to be a social influencer? Most definitely!
Contrary to popular belief, you don’t have to be a gregarious extrovert to be a social influencer. With the rise of digital and social media, the rules of influence have shifted in favour of introverts
How I Practice Un-Digital Parenting
Do you know that Safer Internet Day fell on 9 February this year?
Yep, that’s the second day of the Lunar New Year. Which was pretty cool because it resulted in a lot more positive posts online – photos of families and friends resplendent in their new clothes, mouth-watering food pics, and lots of good cheer.
Why Movements Matter (And How You Can Use It In Marketing)
I’m No Angel (#ImNoAngel) by Lane Bryant is a good example of Movement Marketing
In today’s “hyperconnected, ultra-competitive, and supercluttered marketplace,” doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore.
Consumers are getting jaded and overloaded with information – much of which has little or no relevance to their lives nor their interests.
Facebook Advertising 101: Four Basic Steps
How can you better monetize your Facebook presence? What can you do to increase engagement or push click-throughs to your brand’s landing pages?
In the past, social media marketing activities like creating and curating great content and actively community management was sufficient to engage one’s Facebook fans.