Don’t let your eyes fool you (courtesy of Tech Whiz)
We’re living in an age of illusions. One where lives are built and destroyed by that perpetually glowing screen in front of us.
Love it or loathe it, the social web is here to stay. We spend so much time online that our entire socio-cultural landscape has shifted in immense and incredible ways. For some, being unplugged for even two hours can be unfathomably torturous.
Sandy Pentland of MIT (courtesy of MIT)
Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?
Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.
Do you feel that your content marketing efforts aren’t paying off? Wonder why your social media marketing efforts aren’t bearing fruit?
Well, the online competition for attention is ferocious these days, especially when you’re up against a sea of memejacking, linkbaiting trolls.
Original image designed by Freepik
How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?
As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.
Courtesy of Leading With Trust
Do you know what the most important asset in the digital age is?
Nope, it’s not having a million fans or followers. Neither is it having the world’s greatest product.
The answer is TRUST.
Want to grow your brand’s Instagram account? Wish to dramatically improve your Instagram influence?
Well, I am going to show you how I organically grew my Instagram followers from 550 to almost 1,070 in three months. All without spending a single cent.
Before I do that, however, let us first look at why Instagram matters.
What is the single most exciting digital marketing opportunity in 2015?
Nope, it isn’t about generating great content. Neither is it mining mountains of big data, or optimizing social media channels.
Rather, customer experience is the holy grail for digital marketers this year. At least according to Adobe and Econsultancy’s Digital Trends 2015 report.
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)
Paid. Earned. Owned.
In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
How do you use content marketing and storytelling to launch a new product or business?
The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?
Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.