Posts Under: Social Influence

We the Undercover Marketers

March 21, 2012 Social Influence 1 comment

We the Undercover Marketers

The Joneses were portrayed as the ultimate stealth marketers (source of image)

Excuse me, are you an invisible stealth marketer? If you have no clue what this is, perhaps its high time for you to read about this.

My curiosity in stealth marketing was first piqued when I read Martin Lindstrom’s brilliant marketing expose Brandwashed. In the book, the neuro-marketing exponent revealed many of the psychological and neurological tricks employed by marketers to get us to buy more, often without us knowing it.


Conversational Capital: The Secret to Buzz-worthy Products

November 29, 2011 Book Reviews, Social Influence disabled comments

By now, many of you would have heard of buzz and viral marketing, experiential marketing, and the art of conversational marketing.

Some of you may have also learned about three of the most important marketing ideas in the 2010s (and 2020s): creating a Purple Cow, pushing an idea over the Tipping Point, and the almost religious need to use social media in marketing.