Why do certain marketing messages attract our attention while others leave us cold?
Thanks to a fascinating podcast by Derek Halpern of the Social Triggers website, I managed to uncover the answer.
Posts Under: Social Influence
The Danger of Digital Addiction
Are you addicted to social networks? (courtesy of Salsafrica Blog)
I’ve just watched a TED video featuring a highly impactful talk by psychologist Sherry Turkle on how we’re all becoming increasingly connected while becoming increasingly alone.
It really set me thinking. Hard.
Sealing the Sale with Social Media
Courtesy of Jenny White
How can you make social media marketing work harder for you? What can you do to optimize your social media properties?
By now, almost everybody (and their dogs and cats) would have a social media presence. Be it on Facebook, Twitter, Instagram, YouTube, LinkedIn, blogs or forums.
The Psychology of Social Commerce
Courtesy of Tab Juice (via Brian Solis)
Thanks to a recent post by social media guru Brian Solis, I chanced upon this brilliant infographic on the psychology of social commerce.
According to the post, there are six heuristics or pillars in social commerce: social proof; authority; scarcity; like; consistency; and reciprocity.
Let me go through each of these in turn and give my layman’s take on what it means for us.
We the Undercover Marketers
The Joneses were portrayed as the ultimate stealth marketers (source of image)
Excuse me, are you an invisible stealth marketer? If you have no clue what this is, perhaps its high time for you to read about this.
My curiosity in stealth marketing was first piqued when I read Martin Lindstrom’s brilliant marketing expose Brandwashed. In the book, the neuro-marketing exponent revealed many of the psychological and neurological tricks employed by marketers to get us to buy more, often without us knowing it.
Conversational Capital: The Secret to Buzz-worthy Products
By now, many of you would have heard of buzz and viral marketing, experiential marketing, and the art of conversational marketing.
Some of you may have also learned about three of the most important marketing ideas in the 2010s (and 2020s): creating a Purple Cow, pushing an idea over the Tipping Point, and the almost religious need to use social media in marketing.
The Dragonfly Effect: Driving Social Change through Social Media
What can you do to transform the world through the social media? Is there a step-by-step way to drive social change?
In the words of former US President Barack Obama, “Yes We Can!” The answer lies in the Dragonfly Effect.
Rebecca Black and the Ascend of the Anti-hero
If you haven’t already heard Rebecca Black’s “Friday” (more than 100 million views on Youtube and rising), you must have been hiding under a rock. The huge Internet sensation has been making waves while racking up an incredible number of 2 million dislikes on Youtube.
Why Ideas are Overrated
Courtesy of American Hell
This is going to sound hypocritical for a business blogger like me, but I am going to say it anyway.
It’s better to get something REAL done than to spend too much time reading my blog. Or, for that matter, the hundreds of other business, PR and marketing blogs offering an endless buffet of secrets, strategies, tips, theories and models.
We the Citizen Marketers of Your Brand
Sometimes, the best folks to market your brand are not advertising agencies, publicists or sales persons.
Just ask Ben McConnell and Jackie Huba, stalwarts of the highly popular Church of the Customer blog and founders of Ant’s Eye View.