Why do so many brands and companies fare poorly in content marketing?
Often, the single biggest reason behind their failure lies in their inability to separate copywriting from the types of content used in content marketing.
Tag: Content Marketing
15 Top Brand and Marketing Storytelling Examples
To build a powerful online presence, you need to master the art of brand storytelling. Here’s why:
Compelling stories can be up to 22 times more memorable than pure facts alone. Moreover, storytelling releases the love hormone oxytocin in your audience—a process that makes them a lot more likely to buy from you.
Personal Branding Strategy: How To Start Right
Personal branding is THE thing in the digital and social age.
You need to spend time building your personal brand regardless of whether you are striking out as an entrepreneur, working in an organisation, or hoping to grow your business.
Top Social Media Marketing Trends in 2022
What are the major social media trends in 2022, and how can you take advantage of them?
In this article, you’ll learn what works (and what doesn’t) on social networks like Facebook, Instagram, LinkedIn, TikTok, YouTube, and Twitter for the year ahead.
Content Marketing Insights: The Transformational Consumer
To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.
Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.
The Beginner’s Guide to Online Copywriting in Singapore
Need help to master online copywriting for your website, social media accounts, SEO pages, emails, and advertisements? You’ve come to the right place!
19 Evergreen Marketing Lessons from The Grateful Dead
Heard the band Grateful Dead sing ‘live’ before? Well, neither have I!
What caught my attention about the band, however, was this:
Content Marketing Campaigns: A Simple Step-by-Step Guide
One of the greatest challenges in launching any content marketing campaign is this:
How do you do it in a systematic, organised and sustainable fashion?
The Top Elements Needed in All Website Footers
Do you know what the footer of your website is? Its that little section at the bottom of your website.
The footer of your site is often an overlooked space. After all, many users move on to another section of your site before reaching the end of any page…
How to Make B2B Marketing Videos That Convert Views into Leads
One of the latest content marketing trends that businesses are hopping on is video marketing. And for good reason too.
Around 60% of businesses have started using videos as their top marketing tool.