One of the latest content marketing trends that businesses are hopping on is video marketing. And for good reason too.
Around 60% of businesses have started using videos as their top marketing tool.
Tag: Content Marketing
How to Build Trust with Content Marketing
Do you want to increase your customer base and gain more customer loyalty? Do you have any difficulty convincing your customers to buy your products or services?
Why not consider tapping on Content Marketing — a fast growing digital marketing strategy that is taking the world by storm.
Online Copywriting Secrets: 18 Lessons from David Ogilvy
David Ogilvy is a man who needs little introduction.
Famed for starting the global agency Ogilvy & Mather Worldwide (now simply Ogilvy and part of WPP Group), David Ogilvy was the prototypical ad man in the mid 20th century.
Online Copywriting Secrets: John Caples’ 20 Methods
They Laughed When I sat Down at the Piano
But When I Started to Play!
Stumbled across this immortal headline? Well, they’re written in 1926 by John Caples, one of the grandmasters of direct response advertising.
12 Common Problems in Content Marketing (And How to Solve Them)
Do you face difficulties in content marketing? Wonder how you can solve the most common content marketing problems?
As a long-haul strategy for gaining online traction, content marketing has its fair share of challenges.
How To Build a Systematic Content Marketing Framework
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Wish to improve your content marketing operations? Keen to learn a systematic way of creating, publishing, promoting and tracking your content marketing efforts?
In this article, I’ll share how you can improve your content marketing productivity by building a content marketing SOP (Standard Operating Procedure). These are inspired by the book Inbound Content written by HubSpot’s Justin Champion.
Social Media Content Strategy: Top Tips from Jay Baer
Wish to bring your social media marketing campaigns to the next level?
Consider learning from the influencers in this space, like Jay Baer—author of Youtility and Hug Your Haters, and a thought leader in content and social media marketing.
SAUCE: A Yummy Formula for Digital Marketing Copywriting
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Need an easy-to-remember online copywriting formula to boost your digital marketing campaigns? Tired of crafting advertising copy that just doesn’t work?
You’re in luck. That’s because I just finished reading the wonderfully written book Secret Sauce—How To Pack Your Messages with Persuasive Punch by Harry Mills.
How Your B2B Business Can Appeal to Multiple Industries Simultaneously
Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not.
Rather than serve a particular buyer persona or two, you may sell to multiple industries. Trying to shape your product or service to suit the unique wants and needs of multiple client types isn’t an easy task.
The Top Storytelling Techniques from TED Talks
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Do you love watching TED Talks? I sure do!
Some of the most inspiring TED Talks I watched came from thought leaders like Brene Brown, Sir Ken Robinson, and Shawn Achor, among others.