A great content marketer is a digital tight rope walker.
You need to balance sharing valuable content with your audiences with converting them to becoming your customers. And to do so while continually monitoring the shifting sands of online algorithms. Read More
For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.
I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions? Read More