The concept of “influencer marketing” has been catching on like wildfire in Singapore.
Reportedly, 92% of people regarded influencer marketing as an effective form of marketing because they place more trust on influencers, sometimes known as key opinion leaders (KOL), compared to commercials or social media ads.
Is writing for an online audience similar to writing for offline readers? How do you craft digital copy that attracts attention, sustains interest, and triggers action?
In this article, you will learn how to write better content across different digital channels to build your personal brand.
It’s 2021 and Instagram is growing faster than ever. And its fast becoming the social network of choice for Gen Y Millennials and Gen Z Pivotals!
Ever imagined how many people view business Instagram profiles in a day? Yes, 200 million is the answer!
Keen to learn more about TikTok — the fast growing social network known for its wacky user content?
In this article, you will learn what TikTok is about, who its users are, what TikTok advertising options are available, how to create catchy content, as well as what analytics you should take note of on TikTok.
People photo created by jcomp – www.freepik.com
Have you used social media to boost awareness of your charity, Non-Governmental Organisation (NGO) or other nonprofit? Wish to generate greater traction for your online marketing efforts?
In this article, you will learn how to raise your nonprofit’s profile, improve fundraising efforts, and foster greater advocacy through social media marketing.
Imagine speaking to a room full of business professionals. With bated breath, they sit upright, awaiting your presentation.
What would happen if your first few slides are filled with graphs and charts of your brand’s performance? Or slick photos of your latest award winning products?
LinkedIn is among the top social media platforms today that gathers professionals from all over the globe. Your LinkedIn network is a valuable asset in helping you to pave your way through the business world and to climb that business and corporate ladder.
This is why you must expand, nurture, and strengthen your LinkedIn network constantly. But how do you promote yourself without being seen to be overly aggressive?
Many entrepreneurs like to stick to the old proverb, “If you want a thing done well, do it yourself.”
But, if you want your company to grow, you need to learn how to delegate.
Seth Godin is a marketing philosopher and thinker.
He doesn’t provide a step-by-step guide or a detailed road map for action in any of his books. Still they sell like hot cakes (like this, this, and this).
Love them or loathe them, social media influencers are making waves online.
From bloggers to Instagram fashionistas, YouTube influencers to LinkedIn storytellers, influencers are changing the social media landscape.