Tag: Facebook Marketing

Anatomy of a Winning Facebook Ad

July 31st, 2016   •   no comments   

Anatomy of a Winning Facebook Ad

What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?

Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space. 
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Facebook Advertising 101: Four Basic Steps

December 8th, 2015   •   2 comments   

Facebook Advertising 101

How can you better monetize your Facebook presence? What can you do to increase engagement or push click-throughs to your brand’s landing pages?

In the past, social media marketing activities like creating and curating great content and actively community management was sufficient to engage one’s Facebook fans.
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Social Media Drove Almost a Third of Web Traffic

February 1st, 2015   •   1 comment   

Social Media versus Search

Social media has officially trumped Search as the main source of traffic to websites! Well, at least according to Shareaholic.

In their latest report on social media traffic trends, Shareholic updated that social media platforms like Facebook, Pinterest, Twitter and others were responsible for driving 31.24% of overall traffic to websites in December 2014. This was a sizable 22.71% increase over the same period last year.
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15 Facebook Marketing Tips for Chinese New Year

January 21st, 2015   •   1 comment   

Facebook Singapore CNY Statistics

Chinese New Year is just a month away. As shops continuously blast Chinese New Year (CNY) songs, are you planning any Facebook marketing initiatives this holiday season? With 3.6 million people in Singapore on Facebook every month – 3.2 million on mobile – we certainly cannot ignore this marketing channel.
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