If you’re staying in a government built flat and receive the above letter, what would your first reaction be?
A) Oh no, I’ve obviously screwed up and have to pay a fine.
Deceptive Advertising that’s Totally Rubbish
Giving and Getting the Right Signals
Reading the right diving signals can save your life (courtesy of A Nice Gesture)
What’s the similarity between body language, hour of the day, voice level, “weather”, and tone of email? Give up?
Well, they provide perceptual cues on how somebody is feeling and are useful in determining whether you should “go for the kill”, wait for another opportune moment, or adopt a different strategy altogether.
Marketing with a Social Message
As I was walking back to work this afternoon, I saw the above bus stop poster by NTUC Income. What’s interesting about the advertisement was that it sought to imbue a social element to an otherwise commercial marketing platform. I suppose its also topical since the opening of the two Integrated Resorts in Singapore last year, and I like how it fused clever copywriting with the main visual.
This isn’t the first time that NTUC Income has rode on the wave of public interest, if you can recall their opportunistic flooding advertisement last June.
What do you think of the above strategy? Would such social messages work for a financial services company?
The Premium on Corporate Coherence
I was listening to HBR’s Ideacast recently and came across an interesting idea by Booz & Company’s Paul Leinwand and Cesare Mainardi urging companies to “have the discipline to focus intensely on what they do best”. Titled the “Coherence Premium”, the central thesis of Leinwand and Mainardi is that “sustainable, superior returns accrue to companies that focus on what they do best”.
Gaining the Coherence Premium can be done if a company aligns and interlocks internal capabilities (or core competencies ala Hamel and Prahalad) with the right external market position. This can be graphically represented as follows:
Image source
Off to London for Business
I’ll be flying off to UK for a work trip tomorrow morning, to visit some of their leading art museums and galleries, learn how they run their institutions, and explore collaborative possibilities. There’re quite a lot that we can learn from the Brits who are world leaders in the art, science and business of running museums, art galleries and cultural institutions.
On the cards are an eclectic mix of meetings that we’ll be scheduling with both private and publicly funded mueums and art galeries. They include the world famous Tate Modern which showcases international modern and contemporary art…
Courtesy of News-Poland
How Much Should You Charge?
Courtesy of Rentoid
In an age where anything and everything is trending towards FREE, companies face many increasingly thorny dilemmas on the issue of pricing. What should one charge in order to make a profitable and sustainable living? How can one stand out from other similar businesses using price as a lever? Is there a trade-off between the number of users/subscribers/fans and actual paying customers?
Answering these questions isn’t easy. One can either choose to go with one’s gut (ala Malcolm Gladwell’s the Law of Thin Slices) or perhaps embrace a more methodical approach.
The Strategic Value of Nuancing
The world of art, like Pierre Renoir’s Luncheon of the Boating Party, are full of subtle nuances
We’ve all been there before.
You spend weeks working hard on a purportedly kick-ass strategy or a revolutionary new product launch.
Braving the (Relaunched) Battlestar Galactica
Suspended and screaming riders of the Battlestar Galactica
At the kind invitation of the PR folks from Resorts World Sentosa, a couple of blogger friends and I had the chance to be the first to try out the newly relaunched Battlestar Galactica roller coaster ride. It was certainly one of the most adrenaline pumping, nerve wrecking, and scream-tastic time of my life!
Why Ideas are Overrated
Courtesy of American Hell
This is going to sound hypocritical for a business blogger like me, but I am going to say it anyway.
It’s better to get something REAL done than to spend too much time reading my blog. Or, for that matter, the hundreds of other business, PR and marketing blogs offering an endless buffet of secrets, strategies, tips, theories and models.
Futuretainment – A Fabulous Forecast
Courtesy of Mike Walsh
They say you can’t judge a book by its cover. Well, Futuretainment by “digital anthropologist” Mike Walsh with art-direction from Vince Frost proves that age-old adage wrong, scoring on both looks and content (you may want to check out its website too).
Walsh, the CEO of consumer innovation research agency Tomorrow, doesn’t just know a lot about consumer trends in entertainment, he looks like an entertainer (the rockstar variety) too!