An Example of Family Friendly Marketing

A Pain Removal Solution

January 26, 2011 Blog 1 comment


Remove Our Pain and We’ll Reward You For it (source)

It often puzzles me why companies and businesses don’t focus on the obvious pain points of their customers. Why do they not listen to the repeated complaints and criticisms that have emerged both online and offline by their regular customers?

Examples of commonly felt “pain” points include the following:


Chief Culture Officer – A Book Review

January 24, 2011 Blog no comments

On a recent visit to the public library at Bukit Merah (I love them for their wide selection), I managed to locate a copy of Chief Culture Officer by cultural anthropologist Grant McCracken.

With the tagline “How to Create a Living, Breathing Corporation”, McCracken proposed that a new professional – the Chief Culture Officer or CCO – is needed to keep corporations on the pulse of consumer cultures. While certain organisations has the fortune of having a CEO who is also a CCO, relying purely on the gut feel of executive tastemakers alone may be dangerous and un-strategic for organisations keen to differentiate themselves.


Understanding Government 2.0

January 16, 2011 Blog 1 comment


A view of what Government 2.0 could be (courtesy of ZD Net)

What does Government 2.0 mean? Does it merely entail government agencies embracing the use of multiple social technologies and community platforms? Is it reflective of a more open, engaging and inclusive approach to governance? Or does it epitomise the beginning of active citizenry in all public affairs?

As I’ll be moderating a Gov 2.0 session on ‘Connection’ next week at Govcamp, I thought I should dig in deeper into this topic. For a start, here’s a definition of what Government 2.0 means according to Gartner


From Wet Markets to Web Markets

January 15, 2011 Blog 3 comments

As my wife and I were having our breakfast and purchasing fresh groceries recently at the Redhill Market, I spotted this interesting signboard from a fish monger in the market. Apparently Pan’s Fish offers fresh fish for sale (the kind you can cook) on its website and you can actually order them via e-commerce.

I believe they must be one of the first wet market stalls to be so proactive in encouraging online ordering. The cool thing is that if you can’t make it during the unearthly wet market opening hours, you can always get your catch of ikan kurau, salmon, mackerel, prawns and more online, 24 by 7.

Now all they need is a blog, a Facebook fan page, and a Twitter account….


Be a Participatory Citizen at GovCamp

January 7, 2011 Blog no comments

Want to play a part in shaping how government can better serve you through social technologies? Got a burning desire to change the delivery of essential services? Why not participate in the first ever Singapore GovCamp?

Taking place on 19th Jan (Wed) on NUS Campus, Singapore GovCamp hopes to “connect the Government with the general public and private sector to communicate, collaborate and co-create government citizen services, improving and expanding citizen engagement and empowerment.” Its the first time that such a platform has been mooted so I guess it should be pretty interesting.