Business and management articles | Cooler Insights

So What’s the Big Deal about Transmedia?

March 24, 2010 • Content Marketing • 3 comments

Transmedia in a diagram (courtesy of Seize the Media)

Crossing various media platforms (or Transmedia, a term which is well expounded by Kevin Lim) isn’t something new in the world of marketing communications. We have always done that in our ever desperate bid to attract eyeballs, visitors, and revenue in an increasingly crowded marketplace.

Witness how quickly the emergence of communication technologies like the printing press, telephone, radio, television, websites, mobile phone, huge electronic billboards, bus stop shelters, and building facades are used for advertising purposes.

The Art of Good Governance

March 20, 2010 • Blog • disabled comments

(Source: SCCCI)

How should board directors carry out their duties as arbiters of public trust? What should companies do to boost performance while ensuring that sufficient safeguards are in place? In an age of increasing dissatisfaction over how companies and charities are governed, how does one balance the need for innovation with control?

To find out the answers to these questions (and more), I signed up for a talk organised by the Singapore Chinese Chamber of Commerce and Industry yesterday by Mr JY Pillay, Chairman of the Singapore Exchange, who spoke about corporate governance and its implications for both public-listed firms and Small Medium Enterprises (SMEs). Mr Pillay is one of the movers and shakers in Singapore, and has helmed various leading organisations as the former chairman of Singapore Airlines, Temasek Holdings and DBS Bank, amongst others.

Of Love, Loss and Luscious CGI

March 17, 2010 • Blog • disabled comments

At the kind invitation of Omy.sg, I had the privilege of catching “The Lovely Bones” directed by Lord of the Rings director Peter Jackson with movie mogul Stephen Spielberg as the executive producer. Screened at the Lido, it certainly won’t be forgotten in a hurry.

Based on the bestselling novel in 2002 by Alice Sebold, the movie centred around how 14 year old Susie Salmon (like the fish), played with much aplomb by Saoirse Ronan, was brutally murdered and raped on her way home from school in 1973 and the events which unfurled before and after the incident.

Online Buzz and Omnipotent Brands

March 12, 2010 • Blog • disabled comments

Disney’s one of the top dogs both online and offline – it is 10th on Interbrand’s list and 3rd online (courtesy of Jeff Bullas)

An interesting social media monitoring report by Jeff Bullas highlighted the buzz which major brands generated online relative to their overall brand equity as measured by Interbrand. What’s noteworthy is that the most prominent brands in the digital social spaces – at least as measured by Jeff over the last 12 hours – is fairly comparable to those offline. The top 10 brands on Interbrand’s list, which are assessed by a robust mix of different factors linked to market value, financial earnings, and others, are measured vis-a-vis their online might.

Other than Google which appears to be a pure internet play, the rest of the companies have very significant brick and mortar presences.

Will You Do Whatever It Takes?

March 9, 2010 • Personal Branding • disabled comments

Source of image

Challenges. Problems. Uncertainties. Obstacles. Stress.

These words form the lexicon of modern life, where resources – both financial and natural – are increasing being depleted while the demands of work, school and life put a severe drain on our beings.

The Painful Truth About Branding

March 2, 2010 • Blog • 1 comment

Courtesy of America’s Story from America’s Library (CREDIT: Fleischhauer, Carl, photographer. “Branding Iron [35mm slide].” Date Recorded 79/10. Buckaroos in Paradise: Ranching Culture in Northern Nevada, 1945-1982, Library of Congress.)

It is interesting to note that even after so many decades, marketing professionals and senior executives alike still think that a brand belongs to either of the following:

A) A huge ego exercise

A Fabulous Night Out @ Bras Basah and Bugis

February 28, 2010 • Blog • disabled comments

At the kind invitation of Alvinology from Omy.sg, I was invited for a Trishaw Night Tour as part of the Night Out at Bras Basah, Bugis Precinct activity organised by the National Museum of Singapore. Part of the overall effort to inject more buzz and excitement into the Civic District, the activity showed us how much more vibrant and fascinating Singapore’s cultural hotspots can be after dark.

Helmed by the DJs Jianwen and Kemin from the Radio Station 100.3 FM, the three-wheeled tour was an interesting blend of whimsical fun and wonder through the brightly lit nightscape of Singapore’s cultural hub. Commencing at the Bugis Trishaw Park (between Albert Centre Hawker Centre and Fu Lu Shou Building on Queen Street), it ended at the Settler’s Cafe at SMU where food, drink and friendly conversation capped off the night on a high.

Here’s a photographic account of our journey. No prizes for guessing who the real stars of the night were. 🙂

Free Ideas to Boost Productivity?

February 24, 2010 • Blog • 4 comments

Courtesy of Learning By Doing

To heed the country’s latest call to increase productivity, help entrepreneurs and managers everywhere, and satisfy my own need for intellectual stimulation, I wonder if its useful to start an online forum to discuss ideas to increase productivity.

This could be a way for all of us to contribute our share of ideas, innovations, and suggestions towards the national cause. Such a forum could also be used to clarify misconceptions on productivity (for example that we should all work 18 hours a day), or to build upon each other’s plans in a (hopefully) constructive manner.