Don’t forget that Time (and Effort) IS money (Courtesy of shaphoto)
As the world continues to go gaga over how social media transforms the way we reach customers and do business, we need to bear this in mind:
Social media marketing can never be FREE – not even when you don’t pay a cent in advertising.
As a pristine pastoral paradise, Kangaroo Island boasted of farms offering various primary produces. One of the first places which we checked out during our first afternoon on the island was the Emu Bay Lavender farm, a family owned property located beyond the Kingscote area of the island at its Northernmost tip.
To give you a sense of orientation, I have included a Google Map above which shows where the place is. From Penneshaw where the ferry landed, it was a breezy drive through the largely empty roads through the farms and wilderness to reach this field of fragrant flowers.
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Having great photographs always help (courtesy of the highly talented Nay aka tranquil niche – a friend from Graduate House)
Why do we return time after time to a favourite blog, Youtube channel, web forum, or Flickr group? What makes it seemingly easy for an individual to attract hordes of Twitter followers while you have problems breaking past the 500 barrier?
The answer lies in what I call the degree of interestingness of these user generated content creators. In other words, the quality of their writing, photography, videography, music making capabilities and how these can help to sustain an audience.
Of course, being able to build relationships are also important, but you can’t just befriend your way to blog superstardom if your blog posts, facebook updates and tweet feeds are complete bores.
Can you stand out in the crowded world of social media? (Designed by Freepik)
You know what is paradoxical about social media?
The fact that as social technologies continues to evolve and develop, human behaviours and characteristics remain largely the same.
Courtesy of gapingvoid.com
Incubated and hatched just three years ago, Twitter was then a little chick in a nest, struggling to find its way in the world of social media dominated by giants.
Today, it is huge, with staggering growth rate of 1,382 percent a year (compared to 228% for Facebook).
The greatest highlight of my family’s trip back in April to South Australia must be the one to Kangaroo Island, a sprawling sanctuary for nature and wildlife offering some of most spectacular sights I ever saw down under.
While it is seven times the size of Singapore, Australia’s third largest island (after Tasmania and Melville Island) is pretty sparsely populated with close to 4,300 residents. Almost all of its economy is agricultural, tourism (it hosts some 140,000 visitors a year) and fishing oriented. The charming farms on the island boasts of primary produce like honey, milk, wool, meat, fine wines, and eucalyptus oil.
Of course, the greatest thing about Kangaroo Island is its abundant wildlife, both freely frolicking the vast bushes or living in parks and reserves.
Nobody does it quirkier than Richard Branson!
In the past, one sought to conform as much as possible to the IT crowd.
“Be part of this cool collective!”
Courtesy of NPR.org
One of my lifelong dreams is to write and publish a book.
As a purveyor of the written word, I relish opportunities to create a polished piece of prose that can influence others or contribute to the body of knowledge in the world.
Being one who don’t mind an occasional tipple (or two or three), I have always wondered about why alcohol advertisements – particularly those touting beer – have always set the benchmark in terms of humour and hilarity.
Targeted at largely men, alcohol ads often tackle the lowest denominators of male desire. It is little wonder then that sexy scantily clothed females, outright sillyness and football/soccer/footie (or any combination of the above) are often used as themes. Somehow the idea of having a good time, getting a beer buzz and laughing till you drop seems to flow beautifully together. Oh and of course celebrities like the sensational Jessica Alba and the whimsically whiskered George Lam, amongst others.
Courtesy of ToniVC
What is the most precious resource in the world?
Is it gold? Well, if you dig hard enough or visit enough pawn shops, you are apt to find some.
