Business and management articles | Cooler Insights

One More Day To Go – iX-TDM New Media Forum

June 18, 2007 • Blog • no comments

OK folks, for those who are in the know (and even those who aren’t), there are a couple of huge geek fests hitting town this week. One of them is iX Conference 2007 which is happening over the next couple of days at Suntec.

Part of it is the iX-TDM New Media Forum happening at SMU. That is going to rock because it features luminaries like Jeremiah Owyang of Podtech.net, Lynda Brown of New Media BC, Mike Downey from Adobe and Louis Broome from Microsoft. They are going to share about social media and engage you in a panel discussion on what’s happening and what lies ahead in the exciting 2.0 world.

Here are the details:

Blogout was a Blast!

May 24, 2007 • Blog • 16 comments

Blogging singer Genie sharing what tickles her fancy at Blogout

Just came back from Blogout which was a big social media bash at Geek Terminal attended by (who else) 2.0 geeks and celeb bloggers galore! The night was certainly interesting, with a veritable who’s who in the blogging scene making their appearances including Tomorrow.sg’s founder James Seng, STOMP’s editor Jennifer Lewis, Ping.sg’s creator Uzyn, Moblog’s originator Yoke Chin, Global Voices’ Preetam Rai, Kevin Lim of Theory Is The Reason and lots more members of the blogerati.

I certainly had fun moderating the panel discussion which talked about “A New Voice”, though it did go a little chaotic at times. My conclusion was that the crowd seemed to have more fun chatting with each other! Well, I guess that’s the spirit of the whole 2.0 movement, where EVERYBODY participates in the conversation. It’s “All Star Anything Goes” (for those old enough to remember that celebrity slugfest).

A special treat for the evening was having upcoming blogging singer Genie treating us to a music video of hers, hottest mummy contestant eastcoastlife sharing what makes her so special, and also hearing from celebrity STOMP blogger Joe Augustin. Nice to also know that we have upcoming technopreneurs in Singapore making their mark in the web 2.0 universe. Finally, it was great to meet Veron, DK and Dr Leslie Tay of I Eat I Shoot I Post fame, all big-time bloggers in their own right.

Special kudos go to Estee for the fabulous organising and professional emceeing of this event, as well as other digital movers like Ming Yeow, Su Yuen, Swathi, Chern Jie and all the other hardworking folks at The Digital Movement who made this possible.

8 Ways to Advertise Outdoors

May 14, 2007 • Blog • 6 comments

In my recent series of posts, I have blogged about the increasing prevalence and popularity of outdoor advertising in Singapore. As cited in a recent survey, both taxi and bus advertising are on the increase. The growth in outdoor advertising has in fact led to the creation of its own awards – the Singapore Outdoor Advertising Award. It has also resulted in media behemoth Singapore Press Holdings (SPH) acquiring Media Box Office in 2005, allowing it to provide an integrated media solution to advertisers covering print, radio, online and outdoor channels.

As an advertising space, outdoor media opportunities have their pros and cons. I firmly believe that they do a lot of good for branding and positioning, as well as create greater consumer awareness. After all, most outdoor displays are highly visible, brand-driven, and specially designed to capture your attention. They are what I would call the widest end of the funnel – the first stop if you may to pique customer curiosity and generate interest.

The flip side about outdoor advertising is that it may be less effective in tactical and short-term campaigns. When you have a time-limited offer or promotion, TV, newspapers or flyers still work better. Often, the best integrated marketing communication campaigns employ a mix of outdoor, mass media, and on site marketing to generate the best response.

I Can’t Believe It Yet Again!

May 11, 2007 • Public Relations • 10 comments

Let’s toast to more blogging successes!

Dear readers,

Thank you so much for your support, links and visits. I just found out that this blog is ranked 9th according to the Buzz Bin’s list of Top 15 Independent PR Blogs. While I do sneak in some personal bits here and there, my chief intention is to share my thoughts and those of others on PR, marketing, branding and social media issues here since I first started about a year and a half ago.

Oh yes, since we are on the subject of accolades, I do invite all of you to visit my other pet project yesterday.sg. That apparently is ranked the 5th museum blog in the world (out of 100 museums blogs) according to this list from Museums and the Web 2007.

Looks like its time to pop the champagne and celebrate! Definitely couldn’t do it without all of you!

Writing to Save Your Life

April 23, 2007 • Content Marketing • 14 comments

Image courtesy of DiscoverySchool.com

I came across this post by Kian Ann recently on the need to write well on the Internet. While crafting some suggestions to him on the comments section, I decided that I might as well expand this into a blog post.

How does one write well? Is there a secret formula that you can apply in order to be a wicked wordsmith?

Fine Art of Flyering

April 12, 2007 • Blog • 12 comments

As I was opening the door to my home recently, out popped this slip of paper which looked like a hastily scribbled personal note.

When I looked closer at the details, I realise that this was actually a printed flyer and not a request from my relative. Yes, it wasn’t blue ink but print! While the language left much room for improvement, the note does catches one’s attention. It appears to be a genuine request for help, with the offer to pay high cash price for a unit in my estate. Pity that I am not in a hurry to sell though.

Compare that flyer to this one.