Courtesy of The Long Tail
I love the idea of the Long Tail, popularised by Chris Anderson.
It turns traditional mass marketing on its head and makes a case for the small guy selling all kinds of odd stuff that never made it to the headlines.
Long Tail in Singapore
Why Experience Truly Matters
Recently, at the National Library, I learnt a couple of new things about the importance of experiential marketing from eminent professor Bernd Schmitt.
Let me summarize the key learning points for you.