Is Public Relations (or PR) still relevant today? How do almost instantaneous social media networks influence the art and science of PR?
That is the million dollar question. One which many organisations struggle with in the social and digital age.
The Meaning of Public Relations in the Digital Age
Thoughts on Teachers Day: Who Do You Truly Learn From?
To all my fellow educators: Happy Teachers Day!
OK, maybe I am not a REAL teacher, even though I love to impart my knowledge and skills to others.
Here’s My Secret to Endlessly Creating Content
Stuck in a content creating rut? I know how that feels.
Experiencing writer’s or producer’s block can be highly debilitating. Especially if you’re a content marketing professional or content strategist like me.
How To Improve Your Social Influence (And Why It Matters)
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Imagine that you are planning to celebrate your wedding anniversary.
The momentous occasion is in two weeks time. You wish to surprise your better half with the best holiday of her life.
8 Reasons Why Singapore SMEs Need Social Media Marketing
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Social media marketing is taking Singapore’s business world by storm.
Virtually all the major brands here have established a strong online presence—from FMCG brands, airlines, telcos, banks, insurance, sports, supermarkets, fitness to food and beverage chains.
8 Ways to Boost Online Conversions with Behavioural Science
Improving conversions is the Holy Grail of every digital marketer.
A website, Facebook Page or email which fails to turn a prospect into a customer is practically worthless.
Content Marketing: Step-by-Step Guide to Brainstorming Ideas
Feeling clueless about what content topics you should write on? Stressed by the need to fill your content calendar?
As a content marketer myself, I know how frustrating it feels.
How Financial Advisors Can Use Social Media To Win Clients
Wish to tap on the power of social media marketing for your financial advisory practice? It is timely to do so!
Consider this…
Content Marketing 101: How To Choose The Right Content Types
Choosing the right content types can be a challenge for content marketers.
After all, there are so many different content formats out there – from Facebook posts to LinkedIn text posts, YouTube videos, eBooks, infographics and more.
10 Top Social Media Marketing Ideas for Real Estate
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Its tough being a real estate agent marketing or selling properties these days.
While the housing market has seen some signs of growth, competition is extremely keen in real estate sales and rental.