Social Media Marketing Strategy – Applying De Bono’s Six Thinking Hats

How DBS Uses Content Marketing And Storytelling To Woo Customers

August 6, 2018 Content Marketing disabled comments

PM Lee receives a $50 note that was in circulation in 1968 as a commemorative gift from DBS at SPARKS: The Musical

Do you know that DBS is one of the top content marketing brands in Singapore? Or that it is a keen proponent of brand storytelling?

Formerly known as the Development Bank of Singapore, DBS is synonymous with the growth and industrialisation of Singapore.


Gary Vaynerchuk in Singapore: 7 Winning Lessons in Social Media

July 16, 2018 Social Influence 1 comment

“The reason entrepreneurship is hard is because you have nobody to blame.”

If you don’t know who Gary Vaynerchuk is, you must’ve been hiding under a rock.

Founder of fast growing marketing agencies Vayner X and VaynerMedia, Gary grew his family’s wine retail business from US$3 million to US$60 million in sales in 5 years, largely through online channels like WineLibraryTV.