Image from Pixabay
The art and science of storytelling is a tale as old as time.
Gifted with the talent of verbal and written language, we humans have honed our storytelling techniques to perfection, spinning enchanting tales on a variety of physical and digital canvases.
World Cup fever is upon all of us now. And top marketers are trying to score their own “goals” during this peak soccer season.
Happening 14 June to 15 July, this year’s World Cup is held at Russia. Considered by many to be the world’s largest sporting event, the FIFA World Cup 2018 features 32 teams playing 64 matches.
Mike Li (above) is a man on a mission. Don’t be deceived by that disarming smile and casual pose – this man means business when he is focused on something.
An action-taker who says what he does, and does what he says, Mike is also one of the few people I know who is exceedingly generous in sharing his knowledge, insights and experience with others.
I’m so excited. History could be made here in sunny Singapore.
For the first time in decades, a North Korean leader will meet an American president in a historic peace summit. If things go as planned, it could signify the end of the Korean war.
Do you own a Small and Medium sized Enterprise (SME) in Singapore? Wish to use social media marketing to boost your business?
In this article, I will share some of the steps which you can take to improve the way you brand your small or medium sized business, engage with customers, and drive sales on social media channels like Facebook, Instagram, Twitter or YouTube.
What are the most important ingredients to a story? How do you keep your audiences spellbound from the start to the end?
In a recent podcast episode on Building a Story Brand by Donald Miller, acclaimed storyteller Tricia Rose Burt unveiled three important principles in great storytelling.
Social media platforms are now the number one preferred media channels for Singaporeans.
Don’t believe me? Just look around you and see what your friends and family members are doing.
Everybody loves the limelight. Well, almost everyone.
Done well, publicity can help you to gain significant brand awareness, trigger customer interest, and build your corporate reputation. Media coverage on a respected national or trade publication can also help you to achieve legitimacy for your brand.
You cannot manage what you do not measure.
With the plethora of tools available, you really ought to track and measure your performance in social media marketing.
The travel and hospitality business is a highly competitive and brutal one.
Just look at the number of airlines filing for bankruptcy, or travel agencies which have closed down (like the highly regarded Misa Travel).