Automation is the secret to higher productivity. And marketing automation should help marketers like you to boost yours.
Unfortunately, many companies do not understand how marketing automation works.
8 Common Mistakes in Marketing Automation
7 Questions To Ask Yourself Before You Quit Your Job
“I’ve had it with this crap! I want to start my dream business.”
Sounds familiar? Chances are that almost every one of us would have gone through that stage in life.
How To Boost Your Social Media Marketing Performance
“Social media marketing is just bull****! You can’t get anything tangible there.”
Ever heard a statement like this being uttered by your boss? Well, you are not alone.
19 Social Media Contest Ideas You Can Immediately Use
Social media is all the rage now. Every company has a Facebook Page, Instagram Account, or Twitter Account.
However, many businesses find it a challenge to trigger consumer interest or recruit members on social media. Somehow or other, run-of-the-mill content like inspirational quotes, blog posts or product highlights alone just won’t cut it.
7.5 Dazzling Digital Marketing Ideas For 2017
2016 has come to an end. And thankfully so too.
Economically speaking, the year has been a pretty “meh” one for many. Reduction in global demand has led to a slowing of economic growth, increased retrenchments and an uncertain outlook for 2017.
What Movie Trailers Can Teach You About Marketing Content
What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)
Do you enjoy watching movies? I certainly do.
What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
Will Content Marketing Kill Your Business?
One of the greatest objections to content marketing which I’ve heard repeatedly is this:
Wouldn’t content marketing erode my competitive advantage?
9 Evergreen Digital Marketing Ideas for Christmas
Looking for the right digital marketing ideas this Christmas? You’re in luck because it’s the most wonderful time of the year!
Everybody is in a festive mood as work winds down during the Christmas season. With the bounty of year-end bonuses plus the long stretch of holidays, your customers could be in the right frame of mind to spend.
Revisiting Advertising’s Golden Rule
Courtesy of Perko’s
“Sell the Sizzle, not the Steak”
Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
12 Copywriting Tricks To Trigger Buying
Copywriting is one of the most important skills a marketer should learn.
While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.