Nobody likes to fall ill. Especially now that the Covid-19 pandemic has besieged us all.
From viruses and bacteria to fungi, mycoplasma to plasmodium, germs are a terrible bane of our daily lives.
Content Marketing Strategies of Viruses (and other Microbes)
The 80/20 Rule in Content Marketing
Courtesy of evolving SEO
Have you heard of the 80/20 rule?
Known as the Pareto principle, the 80/20 rule is also known as the law of the vital few. First conceived by management consultant Joseph M Juran, it is attributed to 19th century Italian economist Vilfredo Pareto. The 80/20 rule essentially states that “80% of the effects came from 20% of the causes”.
How teenager Malala Yousafzai changed the world
Courtesy of The Legacy Project
“Let us pick up our books and our pens,” I said. “They are our most powerful weapons. One child, one teacher, one book and one pen can change the world.” – Malala Yousafzai
Malala Yousafzai is not your typical teenager.
While others her age were taking selfies of themselves on Instagram, or posted about the food they ate or outfits of the day they wore, Malala worked feverishly to change the destiny of millions of girls in South Asia, the Middle East and Africa.
Winner of the Noble Prize for Peace in 2014, Malala used her impressive skills in written and oratorical skills to stand up for children’s education. A member of the Pashtun tribe in the picturesque Swat Valley of Pakistan, her life story was truly remarkable.
5 Ps of building your own rock star brand
Freddie Mercury of Queen (Courtesy of Queen Photos)
Larger than life, rock stars like Jon Bon Jovi, Mick Jagger and Bruce Springsteen have captured the hearts of millions worldwide. On and off stage, their passion for their craft has led them to become legends in entertainment.
What are the success strategies of rock stars? How do they build such powerful personal brands?
How to be happy, make millions and live the dream
The year was 2002. James Altucher was going to die.
The financial markets had crashed. The Internet had crashed. His family left him. And he had millions in debt.
7 Ways to Succeed in Native Advertising
Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.
Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner.
Revealed: Mind hacking tips to boost your brain power
How can you hack your mind to harness the full potential of your brain? What is the first thing you need to do?
Thanks to Eran Katz, I now know the answer, and shortly so will you.
7 Common Mistakes in Social Media Marketing
Sign up for my social media marketing course here (image from Equinet Academy)
Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?
Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
10 reasons why teenagers are great influencers
Image courtesy of Teka Articles
Clueless how you can get your ideas to spread on social media? Well, why don’t you ask your teenage son or daughter?
That age-old saying about teenagers being digital natives are true. They eat, live and breathe digital.
Also known as Generation C (for Connected), they have an intuitive feel for all things social, digital and mobile.
Digital Marketing in the Government [Case Studies]
This hilarious hokkien music video “Jiak Pa Buay” shows how storytelling is used digitally by Singapore Government (courtesy of Gov.SG YouTube)
How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?
Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?