Facebook Advertising 101: Four Basic Steps

The Future of Us – a Grand Finale to SG50

December 3, 2015 Business and Management disabled comments

The Future of Us exhibition in Singapore

Courtesy of The Future of Us

How will the future of Singapore be like? What can we do to shape our collective destinies as a nation?

Held to bring Singapore’s 50th birthday celebration (aka SG50) to a rousing close, The Future of Us exhibition is an immersive multi-sensory experience which encourages Singaporeans to imagine how we can live, work, learn and care in the future. 


Content Marketing for Food and Beverage Businesses

November 29, 2015 Content Marketing 2 comments

Content Marketing restaurants and food

How can restaurant owners survive and thrive? (courtesy of Food photo created by freepik – www.freepik.com)

We love delicious and great tasting food. We love chatting about our latest dining escapades on social media.

If you are Asian, you probably enjoy taking and sharing photos and videos of your food on social networks. You probably also love consuming food related content – recipes, new dishes, menus, the list goes on.


How teenager Malala Yousafzai changed the world

November 5, 2015 Book Reviews disabled comments

Malala Quote 2

Courtesy of The Legacy Project

“Let us pick up our books and our pens,” I said. “They are our most powerful weapons. One child, one teacher, one book and one pen can change the world.” – Malala Yousafzai

Malala Yousafzai is not your typical teenager.

While others her age were taking selfies of themselves on Instagram, or posted about the food they ate or outfits of the day they wore, Malala worked feverishly to change the destiny of millions of girls in South Asia, the Middle East and Africa.

Winner of the Noble Prize for Peace in 2014, Malala used her impressive skills in written and oratorical skills to stand up for children’s education. A member of the Pashtun tribe in the picturesque Swat Valley of Pakistan, her life story was truly remarkable.


5 Ps of building your own rock star brand

November 2, 2015 Personal Branding disabled comments

Freddie Mercury

Freddie Mercury of Queen (Courtesy of Queen Photos)

Larger than life, rock stars like Jon Bon Jovi, Mick Jagger and Bruce Springsteen have captured the hearts of millions worldwide. On and off stage, their passion for their craft has led them to become legends in entertainment.

What are the success strategies of rock stars? How do they build such powerful personal brands?


7 Ways to Succeed in Native Advertising

October 26, 2015 Content Marketing disabled comments

7 Ways to Succeed with Native Advertising

Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.

Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner.