How can you better monetize your Facebook presence? What can you do to increase engagement or push click-throughs to your brand’s landing pages?
In the past, social media marketing activities like creating and curating great content and actively community management was sufficient to engage one’s Facebook fans.
How will the future of Singapore be like? What can we do to shape our collective destinies as a nation?
Held to bring Singapore’s 50th birthday celebration (aka SG50) to a rousing close, The Future of Us exhibition is an immersive multi-sensory experience which encourages Singaporeans to imagine how we can live, work, learn and care in the future.
We love delicious and great tasting food. We love chatting about our latest dining escapades on social media.
If you are Asian, you probably enjoy taking and sharing photos and videos of your food on social networks. You probably also love consuming food related content – recipes, new dishes, menus, the list goes on.
Do you wish to better market yourself on LinkedIn? Wondering how effective LinkedIn marketing can be to build your professional brand or your business?
Celebrating its 12th 19th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many still treat LinkedIn as an electronic rolodex.
Known as the Pareto principle, the 80/20 rule is also known as the law of the vital few. First conceived by management consultant Joseph M Juran, it is attributed to 19th century Italian economist Vilfredo Pareto. The 80/20 rule essentially states that “80% of the effects came from 20% of the causes”.
“Let us pick up our books and our pens,” I said. “They are our most powerful weapons. One child, one teacher, one book and one pen can change the world.” – Malala Yousafzai
Malala Yousafzai is not your typical teenager.
While others her age were taking selfies of themselves on Instagram, or posted about the food they ate or outfits of the day they wore, Malala worked feverishly to change the destiny of millions of girls in South Asia, the Middle East and Africa.
Winner of the Noble Prize for Peace in 2014, Malala used her impressive skills in written and oratorical skills to stand up for children’s education. A member of the Pashtun tribe in the picturesque Swat Valley of Pakistan, her life story was truly remarkable.
Freddie Mercury of Queen (Courtesy of Queen Photos)
Larger than life, rock stars like Jon Bon Jovi, Mick Jagger and Bruce Springsteen have captured the hearts of millions worldwide. On and off stage, their passion for their craft has led them to become legends in entertainment.
What are the success strategies of rock stars? How do they build such powerful personal brands?
Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.
Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner.