Image from Bottle Uncorked
What is the best way for companies to harness the power of social influence?
Is it in having a beautifully designed and SEO ready website? Nah. Everybody would already have done it, one way or another.
The most powerful influencers for your brand
Managing the 4 Types of Communication Crises
What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially online?
Well, it really depends on the circumstances. As the saying goes, having the best hammer doesn’t mean that every problem is a nail. Similarly, managing communication crises requires you to first diagnose the cause and effect of the issue before prescribing the right public relations strategy.
The day I said goodbye to my car
Goodbye Nissan Sunny! You have served us well.
Today is the first day that my family is living without a car, after 16 years of owning and driving one.
Our blue Nissan Sunny has served us well over the past 10 years that it has been with us. However, we have decided that we will not be renewing its expiring Certificate Of Entitlement (COE) for our vehicle, nor to purchase either a new or second hand car. As required by Singapore law, we have scrapped the car at a scrap yard.
NTUC wants to make you a future leader. Here’s how…
Calling all Professionals, Managers and Executives (PMEs)! The National Trades Union Congress (NTUC) wants to make you a better leader.
Happening 24 July 2015 (Friday) at NTUC Centre from 8 am to 7 pm, the Future Leaders Summit 2015 is the union movement’s effort to cater to the growing numbers of PMEs in its membership. Through the event, NTUC hopes to equip PMEs with leadership skills designed for the fast moving digital age.
Go Glass Free with Hirocon Contact Lens
Sponsored Post
You know one of the problems of being a moderately myopic man in his mid 40s?
Yep. You get hit by both myopia (short-sightedness) and presbyopia (long-sightedness). This double visual whammy usually means that you have three choices:
Inbound Marketing 101: A Beginner’s Guide
Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?
Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.
Why We Need to Ask the Right Questions
Courtesy of Life Hacks
Do you know what’s the best way to generate great ideas? Or find the solutions to that nagging problem?
Simple. Start by asking the right questions.
How Influencers Evolved in the Digital Age
Orginal image courtesy of The Drum
How have social influencers changed over the years? What impact does technology play on the evolution of influence?
I asked myself this question as I reflected on how much things have changed over the past two decades.
The 3 Ts of the Social Age
Courtesy of Drew’s Marketing Minute
Truth. Transparency. Trust.
These 3 Ts are the cornerstones of business, leadership and management. They also make good business sense in the social age – one where reputation, authority and influence matters more than slick advertising or clever creatives.
The Motivation Manifesto [Book Review]
New York Times bestselling author Brendon Burchard should know a thing or two about motivation.
Touted as a leading personal development expert, Brendon has a huge following on social media. His previous books such as The Charge (see my book review here) literally flew off the shelves.