Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?
Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.
Image from ahhh_poetry
Have you heard the story of the frog in a boiling pot?
Well, if you drop a live frog into a boiling pot of water, it would immediately leap out and save its life. If, however, our webbed protagonist sits comfortably in a pot of room temperature water which is slowly heated up, it would be slowly boiled to death.
Frog legs, anyone?
Do you know that Dhoby Ghaut, which means “washing place”, got its name from dhobis or laundry men who plied their trade there?
Or that dead pigs could sometimes be seen floating along the river near Queenstown back in the 60s?
LEGO Star Wars Millennium Falcon – the most highly sought after toy for geeks! (source of image)
Everybody loves LEGO. Boys, girls, mums, dads, and construction toy geeks of all ages.
However, do you know that the world’s favourite toy building blocks is also a powerhouse of innovation?
Carrie Fisher, Mark Hamill and Harrison Ford reprise their roles in The Force Awakens (Photo by Kevin Winter/Getty Images)
18 December 2015 is going to be a day to remember. For Star Wars fans around the world, it will be the day when Star Wars Episode VII: The Force Awakens is released in cinemas around the world.
Already touted as the movie event of the year, Star Wars: The Force Awakens is part of an epic space opera film originally created by George Lucas. Directed by J. J. Abrams, the 7th installment in the episodic Star Wars film series will star John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, and the original cast members Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.
Time and money often go together (courtesy of EarthWalk)
By now, you ought to know that time is the most precious resource of all.
Every one of us have only 24 hours a day, 7 days a week, and 365 days a year. This universal rule applies regardless of our station in life. How we make use of our time determines our happiness and success in life.
How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts?
Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization.
Dorie Clark wants to reinvent you (image via HBR Facebook)
You’ve slogged hard for years. Maybe even decades. Somewhere along the way, you lost your mojo.
Maybe work isn’t as fulfilling or meaningful as before. Or you realise that you haven’t made any progress in years.
What should you do under these circumstances?
Image from Bottle Uncorked
What is the best way for companies to harness the power of social influence?
Is it in having a beautifully designed and SEO ready website? Nah. Everybody would already have done it, one way or another.
What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially online?
Well, it really depends on the circumstances. As the saying goes, having the best hammer doesn’t mean that every problem is a nail. Similarly, managing communication crises requires you to first diagnose the cause and effect of the issue before prescribing the right public relations strategy.