Business and management articles | Cooler Insights

May 22, 2013 • Blog, Business and Management • 3 comments

Jacqueline Tan, founder and general manager of Nothing But Green

Founded by three mummies with a passion for sustainable living, Nothing But Green is an eco friendly retail cum F&B outlet located in the heart of the city. Stocking a wide range of organic/green/eco friendly products – baby care, personal care, household, clothing, accessories, food and more – it offers both onsite and online shopping to cater to environmentally conscious consumers.

Guided by the philosophy that “every small thing we do can save the world”, the outlet’s deli uses fresh organic ingredients in all its dishes and serves meals that suit most dietary requirements. Items on its menu include sandwiches, salads, wraps, soups as well as Asian favourites like sliced fish soup, chicken rice, and Thai green chicken curry.

May 20, 2013 • Social Influence • disabled comments

Courtesy of Helping Psychology

Influence. That’s a neat word.

According to Dictionary.com, influence is “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others”. In other words, its how effective you are in transforming others and eliciting change.

May 16, 2013 • Content Marketing, Social Influence • disabled comments

Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting)

Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.

Ad after ad, common themes and tropes surface time and time again.

May 14, 2013 • Business and Management • disabled comments

Can you guess the name of this actor? (courtesy of Lawson Stone)

In the social era, everybody’s becoming an activist.

Don’t believe me? Just look at the feeds on your Facebook or Twitter accounts.

May 11, 2013 • Content Marketing • 1 comment

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How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?

Why do some campaigns fly while others die?

May 8, 2013 • Content Marketing, Social Influence • disabled comments

Courtesy of BostInno

What’s the first thing you do when you wake up in the morning?

a) Brush your teeth?

My Secret Life on the McJob: Book Review

May 6, 2013 • Book Reviews • 2 comments

Jerry Newman of University of Buffalo (courtesy of UB Faculty Experts)

Imagine a 57 year old management professor donning the uniform of an undercover fast food worker for 14 months. Opting for this “hardship” research project during his sabbatical, he goes through seven jobs in burger chains like McDonald’s, Burger King, and Wendy’s.

Along the way, the professor discovers “powerful truths about what makes businesses great” and provides lessons from behind the counter “guaranteed to supersize any management style”.

8 Easy Ways to Build Your Personal Brand Online

May 4, 2013 • Personal Branding • 2 comments

What would you do if you happen to lose your job or your business goes bust today?

Can you pick up the pieces and move on? Or will your self esteem be shattered beyond repair?

The HUB Singapore – Local Catalyst for Global Change

May 2, 2013 • Blog • 1 comment

Coworking space. Connected community. Curated events. Collaborative platform. Change catalyst.

The HUB Singapore is all of the above and more. Part of a global network of 40 HUBs with 6,000 over members around the world, the coworking space for social change agents was founded 11 months ago in May 2012. Funded with a start-up grant of $100,000 from the National Youth Council (NYC), it occupies the first and second levels of the NYC Academy building at Somerset Road.

Epic Marketing

April 30, 2013 • Content Marketing • 1 comment

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Have you watched an “epic” movie which left an indelible mark on your consciousness? What about a book which you couldn’t forget years after you’re done reading?

Truth is, we all love great epics. Massive in scale and scope, they have the power to inspire us with awe, move us viscerally, and set our imaginations on fire.

Nothing But Green – a Company with a Conscience