You know what’s the biggest mistake I commonly see in social media marketing?
This—confusing your professional social media brand with your personal social media profile.
Author: coolerinsights
Content Marketing Strategy: Why You Need to Tell Their Story First
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Wish to better capture and sustain your audience attention in content marketing? Start by telling a story!
Make it one that is relevant and compelling to your target customers while addressing their specific pain point.
How to Create a Seamless UX for Your Clients
Creating a good user experience (UX) can increase sales and retain clients. But what steps should you consider here?
Social Media Marketing Strategies Small Businesses Should Be Using
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Are you running a small business? If you are, you need to pay attention to social media marketing as a cost-effective business growth strategy.
The challenges of owning a small business can be immense. After all, it is estimated that more than 20% of small businesses fail within two years, while only around 25% of new businesses can be expected to still be around in 15 years.
How to Grow Your Brand with an Influencer Marketing Campaign
Talk to any marketing team in the world. You’ll likely hear mention of utilizing influencers to get the word out about new products.
Influencer marketing is a growing business in the digital marketing scene. These days, even micro influencers with only a few thousand followers are getting in on the action.
How to Build a Community of Super Fans on Social Media
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Wish to grow a strong online brand? One that triggers intense affection and loyalty among your social media followers?
Start by building a community of super fans!
How Retail Businesses Can Win in the Digital Age
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Retail as we know it is dying. And it ain’t just Covid-19’s or e-commerce’s fault.
Just look at the number of retailers around the world (and right here in Singapore) that are rolling down the shutters.
Robinsons, Top Shop, MPH, Esprit, Toys R Us, Zara, H&M—these bellwether icons of brick-and-mortar retail are either filing for bankruptcy or closing stores by the thousands.
Why E-commerce Businesses Should Start Preparing for the Holiday Season Now
Are you ready for the upcoming holiday sales period for your e-commerce business? If you aren’t, its not too late to start.
The holiday season runs from Black Friday all the way through the new year. If online business owners don’t prepare early, they risk missing out on early shoppers.
6 Site Design Trends You’ll See Next Year
Wish to know the website design trends coming up in the next year? What should you consider in designing your website to keep up to date with the latest look and feel online?
Trends come and come, some with a bit more staying power than others. Looking into the future can help you come up with a design that stands the test of time.
How to Generate Leads through Content Marketing
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Wish to generate quality leads through content marketing? Need a systematic process to attract, nurture, and convert leads through content marketing?
You’ve come to the right place!