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Author: coolerinsights
19 Evergreen Marketing Lessons from The Grateful Dead
Heard the band Grateful Dead sing ‘live’ before? Well, neither have I!
What caught my attention about the band, however, was this:
How to Engage With Your Customer Base During the Holiday Season
How can you make this holiday season the most wonderful time of the year? It’s easy: Create a better experience so you can retain more customers and a loyal fan base.
With these top strategies in mind, you get a chance to make more sales and inspire happiness.
Social Media Marketing: How To Nurture Raving Fans
Are you a social media manager tasked to grow your community of fans on Facebook, Instagram, LinkedIn and TikTok? Wish to recruit, nurture and foster a community of raving fans and followers?
As I’ve previously said, “If content is king, community must be queen.“
How to Design the Perfect Website Mega Menu
Do you have many different pages on your website requiring quick navigation? If so, consider designing a mega menu for your website!
A website mega menu breaks down various categories and subcategories to give you the perfect navigational point for your site visitors. They work particularly well as sites grow and expand.
Content Marketing Campaigns: A Simple Step-by-Step Guide
One of the greatest challenges in launching any content marketing campaign is this:
How do you do it in a systematic, organised and sustainable fashion?
Top Social Media Marketing Strategies for eCommerce in Singapore
Business photo created by tirachardz – www.freepik.com
Online shopping is becoming the de facto mode of buying and selling—worldwide retail eCommerce sales is projected to reach US$4.9 trillion in 2021.
Accelerated by global pandemics like Covid-19, many here in Singapore have switched to buying online. This resulted in the exploding growth of eCommerce stalwarts like Amazon, Alibaba, Ten Cent, JD.com, and qoo10, as well as platforms and payment apps like Google, PayPal, Salesforce, Rakuten, and more.
Keep Customer Experience at the Forefront of Your Web Design
Image Source: Pixabay
Customer experience is the new marketing — especially in the hyper-competitive digital age.
Potential, current, and future customers are the heart of any business. Because of this, their needs and wants should be at the forefront of every sales, marketing, customer service, and other business decision.
How to Develop an Effective Social Media Content Plan
Need to better way to schedule and manage your social media content calendar? Consider developing a social media content plan!
As the saying goes, fail to plan and plan to fail. That saying is just as relevant in social media marketing as it is in any other areas of business.
What is User-Driven Design?
Is your website created to meet the needs of your target audience? If not, it is time for you to consider incorporating principles of user-driven design in your online channel.
A user-driven approach requires you to incessantly focus on your customer — from the minute they land on your page until they follow through by taking some action.