Are you capturing their attention? (designed by Freepik)
Attention is the most important resource in the digital age.
It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
Happy 52nd birthday Singapore!
While our country prepares to celebrate its independence with a rousing National Day Parade in the next couple of days or so, I reflected upon how Singapore projects herself online, and what we Singaporeans can do to build a better “digital nation”.
We Singaporeans sure love our social media. Unfortunately, the same can’t be said about many of our companies.
According to reports by We are Social, Singaporeans spend an average of about 6 hours and 40 minutes a day online. Much of it was spent on social media, with social networks like YouTube, Facebook, Whatsapp, Instagram, and others dominating our devices.
AirAsia’s Tony Fernandes – a model for airline CEOs (courtesy of Says.com)
Airline incidents and accidents are magnets for public attention.
Unlike a common road accident or a train delay, an air disaster is both dramatic and tragic.
Content marketing isn’t sugar and spice and everything nice.
Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.
Courtesy of Pan Pacific Hotels Group
Can you enjoy delicious cuisine, reduce your environmental impact, and feed the underprivileged – all at the same time?
Thanks to these executive chefs from the Pan Pacific Hotels Group, you now can!
People photo created by tirachardz – www.freepik.com
If social media content is king, then community must be queen. Indeed, the true power of social networks lies in the strengths of your online communities.
But how you can build, grow and sustain a thriving Facebook, Instagram, LinkedIn, Twitter or YouTube community of fans, customers and advocates? What can social media marketers like you do to improve your community management skills?
Do you know that more than 50% of consumers do not plan for their financial future? Or that the majority of young adults who plan for financial goals do know how much they need for each goal?
These findings were released by DBS after a research study on their customers aged 20-35.
Personal branding is often misunderstood by many.
Some consider personal branding an egoistic exercise in self-aggrandizement. Others feel that personal branding is just social media snake oil – an elixir which so-called “experts” and “gurus” try to foist on the naive.
What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.
Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.
