How do you implement a content marketing campaign? What steps should you take?
Like any strategic marketing initiative, content marketing needs to be performed in a methodical and systematic fashion. While spontaneous bursts of creativity and originality certainly helps in creating great buzz-generating content, keeping to a schedule helps ensure long-term success.
Which party will you vote for? (courtesy of Channelnewsasia)
Today is the last day of campaigning for all political parties for Singapore’s General Election 2015 (GE2015).
Candidates in the political parties will go all out in their rally speeches to inform, persuade and entertain their audiences. Their objective is to motivate, inspire and cajole the electorate to “vote wisely”.
Courtesy of Ace of Sales
How do account managers in agencies end up infuriating their clients? What can agencies do to avoid becoming gossip client fodder?
As a long-time marcoms director in my previous incarnation, I get approached quite frequently by advertising and marketing agencies offering all kinds of wares. They include anything from design and advertising agencies, web developers, digital marketers, PR consultancies, workshop and conference organisers to video production houses, gifts suppliers and printers.
Courtesy of The Straits Times
Today, 1st of September, is Nomination Day for Singapore’s 17th parliamentary elections.
Also known as the General Elections 2015 (GE 2015), a total of 89 parliamentary seats were up for grabs. They are divided into 16 Group Representation Constituencies (GRCs) and 13 Single Member Constituencies (SMCs).
Between 11 am and 12 noon today, electoral candidates from the nine political parties as well as independent candidates have filed their nomination papers at the nine Nomination Centres located around the island.
Everybody is on social media these days.
Facebook, Twitter, Instagram, LinkedIn, Google Plus, Pinterest, YouTube, SnapChat… The list goes on.
How do we escape the 9-5 shackles of corporate drudgery to build a life of adventure, meaning and purpose? Can we do this with $100 (or less) in our pocket?
The answer to both questions is yes. At least according to Chris Guillebeau, author of The $100 Startup.
Do you spend a lot of time online? Have you written, commented on, shared and tweeted lots of content on social media?
If so, what are you doing to build your personal brand?
I know I know. You already have a day job. You are already busting your guts for your company.
How can you possibly have any bandwidth to build your personal brand using content?
What is native advertising or native ads? How can content marketers make use of native ads?
First and foremost, native advertising is fast growing.
In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
Have you wondered why top brands like Coca-Cola, Google, Nike and Apple are so successful? How do they leapfrog their competition despite operating in hyper-competitive markets?
The answer lies in the power of their brand essence. This is defined by Brand Focus as follows:
“Brand essence is the single most compelling thing we can say about the brand that differentiates it from competitor brands as perceived by the consumer. The most powerful brand essences are rooted in a fundamental consumer need.”
Photo by photosteve101
Imagine that you are working feverishly on a document. Suddenly, the programme you are using shuts down, apparently without any rhyme or reason.
Aargh! What should you do?
