Communicating clearly is a constant pain for publicists like us. If we do it well, nobody is going to say a thing. If we botch it up, however…
Just yesterday, our Prime Minister Lee Hsien Loong posted on Facebook about the ongoing need for public officers to communicate more clearly to the public. He shared a link from The Irish Times which described how Apple’s “lost its way with words” in a recent employment ad using “gibberish”.
Gary Vaynerchuk is a phenomenal storytelling entrepreneur. He is so good in what he does that Businessweek lauded him as “one of the top 20 people every entrepreneur should follow”.
Former founder of Wine Library and author of bestselling social media marketing books like Crush It! and The Thank You Economy, Gary’s straight talking shoot-from-the-hip style has won him many fans.
Courtesy of Found
Are you seeing the same old posts on Facebook? Or coming across the same old folks on your LinkedIn newsfeed?
Maybe you’ve repeatedly stumbled across uncannily accurate ads that scare the wits out of you?
The June school holidays are here! What should frazzled fathers and manic mothers do?
Well, besides going for a holiday and taking a break after the mid-year exams (aka SA 1), we ought to also find ways to occupy our kids productively. As parents to a 10 year old boy in primary five, my wife and I are particularly concerned that our son should focus on filling in the gaps in his knowledge while still having a balanced holiday.
Image source
I’ve always been fascinated with the metamorphosis of moths and butterflies.
How in the world does an ugly, leaf munching caterpillar transform into a beautiful, flower sipping butterfly?
Or perhaps a handsome tropical swallowtail moth aka Lyssa zampa (in Singapore’s context).
Can marketing scale Maslow’s pyramid to achieve transcendence? (courtesy of Prakash Advani)
What is the real purpose of your product or your brand?
Does it meet a customer need? Solve their greatest problem? Eliminate a nagging pain? Or help them to be more productive?
Johor Bahru (JB) can be fun for families who watch their budgets. With our rising Singapore dollar and the high costs of air travel (taxes and fuel surcharges particularly), there are more reasons than ever to consider a Malaysian holiday.
On a whim and a fancy, we hopped over to Johor Bahru (JB) when school closed last Wednesday. Like previous visits back in 2011 and 2013, we went via mostly buses and opted to go on a weekday.
Singapore’s Central Provident Fund (CPF) is certainly in the news these days.
The buzz began with recent announcements made on the rise in the CPF Minimum Sum, our President’s address on the review of CPF at the opening of Parliament, a series of blog posts by a certain blogger, and the accompanying lawsuit of the blogger by the Prime Minister. As you’d imagine, lots of bloggers have weighed in on both the positive and negative aspects of CPF (you can find a tonne of them in SG Daily here). The latest is a blog post clarifying what CPF is on The Ministry of Manpower’s blog, followed by assurances that the Government is looking to enhance the CPF Life annuity scheme.
When was the last time you visited Newton Food Centre?
If you hadn’t for a long time (like me), now is a good time to do so. Especially if you love delectable roast pork knuckles and pork belly, lovingly cooked in the German style.
Courtesy of An Adventure in Words
What is the most terrifying thing to a writer, blogger or author?
One that could totally ruin his or her day?