Social media marketing isn’t a 100-metre dash. Nor can you pump-prime it with a sudden burst of creativity.
No amount of boosting with Facebook or Google Ads can elevate your influence from zero to 100 if you slacked an entire year without creating any fresh content.
Do you know that customer experience still rules in 2017? Or that companies are putting more of their money behind content and social media marketing?
Published in conjunction with Adobe, Econsultancy’s latest APAC Digital Trends report for 2017 revealed that 23% of companies placed the highest emphasis on creating ‘valuable’ customer experiences.
Great content is the hallmark of effective digital marketing.
Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.
Do you know what a landing page is? Or how it can help you to increase leads and generate sales?
Contrary to popular belief, landing pages are not “microsites.” Neither are they just for short-terms campaigns and promotions—although they can certainly be launched for those purposes.
Automation is the secret to higher productivity. And marketing automation should help marketers like you to boost yours.
Unfortunately, many companies do not understand how marketing automation works.
“Social media marketing is just bull****! You can’t get anything tangible there.”
Ever heard a statement like this being uttered by your boss? Well, you are not alone.
Social media is all the rage now. Every company has a Facebook Page, Instagram Account, or Twitter Account.
However, many businesses find it a challenge to trigger consumer interest or recruit members on social media. Somehow or other, run-of-the-mill content like inspirational quotes, blog posts or product highlights alone just won’t cut it.
2016 has come to an end. And thankfully so too.
Economically speaking, the year has been a pretty “meh” one for many. Reduction in global demand has led to a slowing of economic growth, increased retrenchments and an uncertain outlook for 2017.
What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)
Do you enjoy watching movies? I certainly do.
What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
One of the greatest objections to content marketing which I’ve heard repeatedly is this:
Wouldn’t content marketing erode my competitive advantage?