Posts Under: Content Marketing

To Twerk Or Not To Twerk: Thoughts on Virality

October 9, 2013 Content Marketing no comments

pen-pineapple-apple-pen-viral-song
Courtesy of this YouTube Channel

UPDATED This post has been updated on 3rd October 2016 to include new content.

Have you heard of the PPAP song? If you haven’t, you must’ve been living on another non-digital planet.

Also known as the Pen Pineapple Apple Pen song, the short 51 second ditty by Japanese comedian Kazuhiko Kosaka (who plays the fictional character named Piko-Taro) has sparked off an endless number of memes around the planet.


Something Beautiful – A Marriage of Art with Fashion

October 6, 2013 Content Marketing, Social Influence 1 comment


Kay Wong and Adeline Yeo at the launch of their collection

What do you get when you mix women’s fashion, finger painting art and motherhood? The answer is Something Beautiful

Hatched in far away Prague during a Spotlight Singapore business trip led by my friend art administrator Colin Goh, this collaborative effort came about when Singapore fashion designer Kay Wong of online fashion retailer Milky Way teamed up with finger-painting artist Adeline Yeo. Through the partnership, Kay and Adeline combined their creative and entrepreneurial talents in a business venture that infuses the beauty of art into ladies wear targeted at mothers.


Life in the Social Era

August 25, 2013 Content Marketing, Social Influence 2 comments


Image courtesy of Fedobe

In the age of social media, life becomes a spectator sport. The only difference is that we’re both the athlete and the audience in this arena.

Meals, shopping trips, holidays, and events become Instagram, Flickr or YouTube moments. Daily murmurs are framed on Facebook while fleeting thoughts (in 140 characters or less) are immortalised on Twitter. The more verbose (like yours truly) would seek the solace of blogs, documenting their thoughts in detail.


Connected Consumers and the Future of Business

July 28, 2013 Content Marketing, Social Influence no comments


Courtesy of What’s The Future of Business (illustration by Hugh Macleod)

Business as usual isn’t going to cut it anymore. Not with the rise of Generation-C.

According to renowned thinker Brian Solis (love his work!), Gen-C individuals spend an inordinate amount of time online and live a large fraction of their lives accessing information and interacting with others on the Internet.