OK, the exams are over. We parents can all relax now, right?
Wrong!
If anything, long holidays can be more terrifying for parents. I mean, you can’t possibly let your kid be playing computer games all day long, right? Wouldn’t his or her brain turn to mush?
Jay Baer (courtesy of about.me)
In a cluttered world littered with a gazillion advertising messages, there is only one way to truly stand out from the crowd.
And that, according to renowned social media marketing consultant Jay Baer, is to focus on helping your customers rather than selling to them.
Courtesy of fedobe
What is the difference between Integrated Marketing Communication and Content Marketing? Why is Content Marketing taking the world by storm?
The old paradigm of Integrated Marketing Communication (or IMC) is dying. In a world fragmented by zillions of online, mobile and offline channels, consumers are tuning out advertisements faster than you can produce them. With endless “ad-free” options to choose from, nobody wants to be interrupted by your brand anymore.
What can marketers do in such a landscape?
Courtesy of NewGadget00
Consider the following two headlines:
“Optimise Your Basal Metabolism with Product X – The World’s Most Technologically Advanced Nutritional Supplement”
Courtesy of Your Social Move
Plagued by the lack of funds, non-profits like associations and societies often have to employ shoe-string marketing strategies. With its relatively low cost compared to traditional advertising, social media marketing can be an attractive option. However, the devil as they say is in the details.
Speaking at the Association Management Seminar (courtesy of MCI Singapore), Martin Ross of mediamind shared that non-profits first need to understand the digital landscape and the plethora of social platforms available.
Business-to-Business (B2B) content marketing is growing. Well, at least in the US.
Like Business-to-Consumer (B2C) companies, B2B firms employ a wide range of traditional and social media channels in the creation, production and publishing of content.
The nine muses of Greek mythology (courtesy of Greek Myths and Mythology)
Inspiration often comes in the most unlikely and inconvenient places.
For example, I may be sitting in front of my computer all ready to write a “change the world” blog post. I strain my brain. I close my eyes. I try to create. Unfortunately, I end up watching Youtube videos, responding to an oh so witty tweet, or comment ad nauseum on my friends’ Facebook updates.
Agents Chloe Jocelyn (Missy Peregrym) and Frank Parker (Manny Montana)
Imagine this nightmare scenario.
Courtesy of the Big Trend Hunt
Social media marketing is no longer the preserve of the elite few. More and more companies invest in creating their own Facebook fan pages, blogs, forums, Youtube channels and Twitter accounts in a bid to reach out to their customers. The game is no longer about reach and eyeballs alone, but fans, followers and “Likes”.
Increasingly, forward-thinking businesses begin to realise that the principles of social engagement shouldn’t just apply to their marketing and PR departments. With almost everybody having an online presence – from the CEO to the office boy – companies can ill afford to ignore the need for the rest of the company (HR, Finance, Procurement, Manufacturing, Logistics etc) to “go social”.
Rohit Bhargava and Likeonomics (source of image)
We are facing a crisis of believability in big businesses and brands.
Triggered by the collapse of the financial system in 2008, widespread deceit by big corporate brands and sheer volume of advertising “clutter”, consumers distrust big brands, companies and governments more than ever before.