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Facebook is the biggest social media channel in town. However, Instagram is catching up, and new platforms are attempting to rise and take some of the limelight, like Snapchat and newcomer Gab.ai.
For now, however, Facebook remains a firm favorite. However, that doesn’t mean it’s all plain sailing for businesses looking to draw in traffic and sales.
Great content flows in the heart of social media marketing.
It attracts visitors to sign up as fans, improves post engagements, and increases click throughs to your website.
Image fromLauren Mancke
Like marriage, social media marketing is a long-term commitment.
Once you’ve launched a blog, Facebook page, YouTube channel, Instagram, Twitter, or LinkedIn account, you need to engage your online communities with a continual pipeline of quality content.
Older than Facebook, Twitter, LinkedIn, or YouTube, blogging is the grand daddy of social media marketing.
Focused primarily on writing long-form articles, maintaining a blogs isn’t as sexy as shooting video-based “snaps”, live streaming, or posting Instagram photos.
Do you know that your customers may spend 3 to 20 percent more if you respond to their queries? Or that 42 percent of customers who complain on social media expect a response within an hour?
With consumers spending hours each day on social media, you need to ensure that your customer care strategy is primed for social channels.
The greatest challenge in content marketing lies in creating compelling content.
Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
Wish to know the best thing about social media marketing?
Well, there are lots of free online tools which you can use to boost your game.
The best thing about social media marketing is that it blends the art of creativity with the science of data.
Wish to know what’s the worst thing about social media marketing? Yep, that it blends the art of creativity with the science of data!
We Singaporeans sure love our social media. Unfortunately, the same can’t be said about many of our companies.
According to reports by We are Social, Singaporeans spend an average of about 6 hours and 40 minutes a day online. Much of it was spent on social media, with social networks like YouTube, Facebook, Whatsapp, Instagram, and others dominating our devices.
Content marketing isn’t sugar and spice and everything nice.
Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.
