How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?
Why do some campaigns fly while others die?
The Impact Equation: Measuring Your Social Influence
Marketing in the Age of Social Ephemera
Courtesy of BostInno
What’s the first thing you do when you wake up in the morning?
a) Brush your teeth?
My Secret Life on the McJob: Book Review
Jerry Newman of University of Buffalo (courtesy of UB Faculty Experts)
Imagine a 57 year old management professor donning the uniform of an undercover fast food worker for 14 months. Opting for this “hardship” research project during his sabbatical, he goes through seven jobs in burger chains like McDonald’s, Burger King, and Wendy’s.
Along the way, the professor discovers “powerful truths about what makes businesses great” and provides lessons from behind the counter “guaranteed to supersize any management style”.
8 Easy Ways to Build Your Personal Brand Online
What would you do if you happen to lose your job or your business goes bust today?
Can you pick up the pieces and move on? Or will your self esteem be shattered beyond repair?
The HUB Singapore – Local Catalyst for Global Change
Coworking space. Connected community. Curated events. Collaborative platform. Change catalyst.
The HUB Singapore is all of the above and more. Part of a global network of 40 HUBs with 6,000 over members around the world, the coworking space for social change agents was founded 11 months ago in May 2012. Funded with a start-up grant of $100,000 from the National Youth Council (NYC), it occupies the first and second levels of the NYC Academy building at Somerset Road.
Epic Marketing
Have you watched an “epic” movie which left an indelible mark on your consciousness? What about a book which you couldn’t forget years after you’re done reading?
Truth is, we all love great epics. Massive in scale and scope, they have the power to inspire us with awe, move us viscerally, and set our imaginations on fire.
Can You Spell “Supercalifragilisticexpialidocious”?
Well, perhaps these kids can. Especially on a good day?
Thanks to an invitation from Omy.sg, I had the chance to attend the grand finals of the RHB-The Straits Times National Spelling Championship 2013. Running for its second year, this competition for kids aims to raise their appreciation of spelling in language and literacy in a fun and competitive manner. Targeting students in Singapore, it challenges them to out-spell each other through the awareness of phonemes and syllabication while enriching their vocabulary through the study of prefixes, suffixes and root words.
Secrets of Giant Pumpkin Farmers
Huge pumpkins don’t happen by accident (courtesy of Media 4 News)
Everybody loves a colossal pumpkin.
The darlings of farmer markets and fairs, gargantuan pumpkins stand out from the crowd. They attract a tremendous amount of attention, win prizes, and reap fame and glory for their farmers.
Samsung Unveils Galaxy S4 LTE Smartphone
Models in Ashley Isham’s Capsule Collection with Samsung’s Galaxy S4 LTEs
After months of waiting, Singapore finally witnessed the launch of Samsung’s GALAXY S4 With LTE. The much anticipated “super” smartphone ups the ante in its contest with the iPhone 5, boasting a larger screen size and battery housed in a light (130 g) and slim (7.9 mm) form factor.
With the world’s first full HD SUPER AMOLED display, the GALAXY S4 With LTE has an ultra sharp pixel density of 441 PPI. According to the Samsung, this gives it the best viewing experience for users. The smartphone also uses Corning’s new Gorilla Glass 3 which makes it durable for life’s adventures (and misadventures).
PlayMoolah Makes Online Virtue Of Thrift
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Audrey (left) and Min Xuan of PlayMoolah
Money makes the world go round. Like charity, however, money management habits should begin at home.
With the world still reeling from the 2008 financial crisis and the more recent European sovereign debt crisis, it is clear that greater financial education is in order. While we Singaporeans (and many of our Asian counterparts) still have some moolah in the bank, it is difficult to foresee what the future may hold.