Tag: content strategy
How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?
Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?
In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must.
Do you know that there are only three main reasons for your customers to go online?
Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.
When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
Content marketing is fast becoming the most important strategy for companies these days.
Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
Courtesy of Imagination.com
Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.
But one day, dark clouds rumbled. Your company was acquired by a global MNC.
Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!