Tag: content strategy

3 Timeless Principles of Great Brand Storytelling

May 30th, 2018   •   no comments   

timeless brand storytelling

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What are the most important ingredients to a story? How do you keep your audiences spellbound from the start to the end?

In a recent podcast episode on Building a Story Brand by Donald Miller, acclaimed storyteller Tricia Rose Burt unveiled three important principles in great storytelling.
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32 Content Tactics To Boost Your Social Media Engagement

March 22nd, 2018   •   1 comment   

30 Content Tactics to Boost Social Media Engagement

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Size does not matter to social media marketers anymore. Well, at least not as much as it used to.

With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
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How GE Wins in Global Content Marketing

February 1st, 2018   •   no comments   

GE Penny Shone Content Marketing Interview

How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?

Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
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Content Marketing Strategies: Useful Insights From LinkedIn

January 26th, 2018   •   2 comments   

LinkedIn Content Marketing Be First Be Best Be Different

Daniel Hotchuli and Claire Austin from LinkedIn

Are you using the best content strategy for your target audience? How do you use content to build awareness, engage your audience and drive conversions?

These insights and more were shared at a recent talk organised by the Asian Content Marketing Association (ACMA) in collaboration with LinkedIn.
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7 Content Marketing Tactics To Boost Your Website Conversions

January 24th, 2018   •   no comments   

Website Conversion Content Marketing

What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?

In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must. 
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3 Customer-Focused Content Strategies To Grow Your Brand

January 10th, 2018   •   no comments   

Happy Customers and Employees

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Do you know that there are only three main reasons for your customers to go online?

Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
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How To Write Like a Content Marketing Rock Star

October 19th, 2017   •   1 comment   


Original photos by Freepik

The greatest challenge in content marketing lies in creating compelling content.

Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
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10 Ways to Fix Your Content Marketing Writer’s Block

September 28th, 2017   •   1 comment   

content marketing writers block

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As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.

When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
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12 Vital Jobs in Great Content Marketing Teams

May 23rd, 2017   •   2 comments   

Content Marketing Team

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Content marketing is fast becoming the most important strategy for companies these days.

Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
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Will Content Marketing Kill Your Business?

December 20th, 2016   •   no comments   

Will Content Marketing Kill Your Business

One of the greatest objections to content marketing which I’ve heard repeatedly is this:

Wouldn’t content marketing erode my competitive advantage?
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