Tag: content strategy

Sharpen Your Brand Story With This Easy Formula

October 12th, 2016   •   no comments   

Create Business Storytelling Magic with ABT

Courtesy of Imagination.com

Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.

But one day, dark clouds rumbled. Your company was acquired by a global MNC.

Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!
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10 Reasons Why Your Content Marketing Sucks

February 4th, 2016   •   no comments   

10 Reasons Why Your Content Marketing Sucks

You invested considerable time, money and effort into building up your content factory.

You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.
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How FAQs can rock your content marketing

August 10th, 2015   •   no comments   

 FAQs  photo

Photo by photosteve101

Imagine that you are working feverishly on a document. Suddenly, the programme you are using shuts down, apparently without any rhyme or reason.

Aargh! What should you do?
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Should You Create, Curate or Circulate?

November 19th, 2012   •   2 comments   

Courtesy of Fuel Your Blogging

Triggered by a post from David Meerman Scott, I thought about my own experience and asked the following questions:

– How much of what I’ve created is truly original?

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The 5 Cs of Great Social Media Properties

May 20th, 2012   •   no comments   

The platforms are free but the time and effort producing them isn’t (courtesy of zenfolio)

Let’s face it. We are swamped by content.

What used to be physical has now invaded our virtual and mobile spaces. With a gazillion blogs, videos, photos, podcasts, slide presentations, and so on, consumers are literally “consumed” by data.

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