With the theme “Home – What We Love About It”, Singapore HeritageFest 2011 kicked off yesterday, across multiple venues around the island, in colourful fashion.
Celebrating Our Home @ Singapore HeritageFest 2011
Ready for the 30 Day Challenge?
Source of image
Have you always wanted to do something but somehow didn’t have the time, guts or will to see it through? Do you want to see a positive change in your life while embarking on a fresh adventure in an otherwise humdrum existence?
Why not try the 30 Day Challenge?
Keeping Your Attractions Fresh and Appealing
Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride)
One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.
What then should one do to renew one’s product and keep guests coming back?
A Colourful Twist in Advertising
At lunch recently, I was attracted to this simple bus stop poster ad by Jurong Bird Park. Even though the copy isn’t factually correct (one can’t really feed colours), the metaphor associating avian species with their colourful plumage is cleverly and imaginatively conceived.
While text is kept to the absolute minimum, the brand imagery is clear. As most Singaporeans would know where the bird park is, there isn’t a need to include a map or an address in this poster.
Would such an advertising approach work for your business? If not, why?
Event Marketing Strategies from a Disney Veteran
The annual Flower and Garden Festival at Walt Disney World’s Epcot is the world’s biggest (courtesy of WDW Parkhoppers)
How can you continually engage your guests at a theme park, zoo, museum, or other themed destination?
While building new attractions (rides and exhibits) can add value, showcases innovation and drives attendance, they are rather expensive.
When the Journey Matters as Much as the Destination
Sightseeing tours are all about the journey
What is your idea of a job well done? Is it that golden moment when you can proudly tick off the box on your “To Do” list? Would completion alone be equated to success?
While some may argue that one should just “do whatever it takes to get there”, I believe that the process of reaching that goal is often just as important as breasting the finish line. The path which we take – the way in which things were done, the people whom we worked with, the relationships forged, the kicks that we get along the way – play a far stronger role in influencing its eventual outcome than we imagine.
Playing Paparazzi at the Shine Youth Festival
“Ready, 1, 2, 3…. strike a pose and smileeee!”
Last Saturday, I had the chance to be a “press photographer” at the festival opening of Shine Youth Festival, thanks to the kind folks at Panasonic Lumix and Omy.sg.
David versus Goliath: Ocean Park Hong Kong’s Experience
Courtesy of Ocean Park website
In a leisure world dominated by American brands like Disney and Universal Studios, Ocean Park has distinguished itself year after year.
Thanks to my colleagues from the Association of Singapore Attractions (ASA), I had the privilege to learn how Hong Kong’s Ocean Park managed to hold its ground against HK Disneyland.
Fortune Cookie Wisdom
One of the more intriguing aspects of Canada (like in the US) was how meals at Chinese restaurants often end with a fortune cookie being served to us. These little flour, sugar and vanilla flavoured confectioneries come hidden with a prophetic message like “Eating lots of ice cream makes you fat” or something like that.
What’s unusual about fortune cookies are that…
Is Branding a Silver Bullet for Business?
Courtesy of fvza.org
“Brand it like Beckham” so we’ve been taught, and untold fame and fortune may just follow you.
Learn to emulate Nike’s brand success story, and be inspired by how cleverly it came up with its world famous “Swoosh” logo and its unforgettable “Just Do It” tagline.