Over the past few weeks, my colleagues and I have been pretty busy with the National Art Gallery Open House. An open invitation to all Singaporeans and visitors to explore our future home – the regal and sprawling City Hall and Former Supreme Court buildings – the event drew tens of thousands of visitors over two days. I was heartened to note the warm and enthusiastic public responses, especially in exploring the two buildings (which is why we’re opening a second weekend for guided and self-guided tours on 16 and 17 October).
As is usual for large-scale events of this nature, temperatures did run high for some of us (both literally and metaphorically) but we’re happy to be able to resolve most of the teething issues over time. There were tonnes of people who swarmed the buildings, and its heartening to see such a wide spectrum of Singaporeans and visitors – grandpas and grandmas, families of all ages, kids, teens, young adults and tourists. It was also great to see how art and heritage could be celebrated in so many different forms.
I’ve been blogging since September 2005. That made the Cooler Insights blog at least 13 years old.
Which is ancient in the super fast digital and social age, making me one of the few social media pioneers who are still keeping at it.
Magic shows always work because kids loved to be astonished
Have you wondered why kids like birthday or Christmas presents so much? Or why teens and youths enjoy watching the latest “Lady Gaga” music video?
I believe that it is captured in a single word: Surprise.
Reciprocity with a twist (source)
One of the most important lessons in life is this: “Do unto others what you want others to do unto you.” This universal principle is especially important in the relationship oriented world of social media marketing.
Let me explain this attitude of altruism.
Source
What is the most important point in conceiving any strategic plan?
Is it being clear on your long-term strategic objectives (ie vision, mission and values)? Well, that’s certainly important as you must know where your destination is.
Human beings are naturally curious creatures.
Babies have an insatiable interest in whatever’s happening around them. They will see, hear, feel, smell, taste and even swallow their world.
Wish to improve your marketing effectiveness in the social age? Keen to develop a unique and distinct advantage for your business?
The answer to this may very well lie in one of the oldest traits of humanity. Namely, your personality.
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How to have your sushi and eat it without guilt.
When it comes to spending and saving, there are two extreme groups of people.
The first, also known as the “miserable misers”, will scrimp and save every single cent. Embracing the mantra of “saving for a rainy day”, they nickel and dime their expenses. Naturally, the few material possessions in their home normally hail from the bargain bin!
Courtesy of Psychology Today
One of the greatest sins committed by many marketers like myself is this – we like to pigeonhole people into boxes.
From demographics (age, sex, income, education, residential type), psychographics (alternative lifestylers, tech-savvy, adventurous, metro-sexuals), geographic (American, Middle Easterner) to ethnic (Chinese, Indian, Malay, Others), there are always convenient labels for us to understand our target audiences.