David Ogilvy is a man who needs little introduction.
Famed for starting the global agency Ogilvy & Mather Worldwide (now simply Ogilvy and part of WPP Group), David Ogilvy was the prototypical ad man in the mid 20th century.
Online Copywriting Secrets: 18 Lessons from David Ogilvy
Online Copywriting Secrets: John Caples’ 20 Methods
They Laughed When I sat Down at the Piano
But When I Started to Play!
Stumbled across this immortal headline? Well, they’re written in 1926 by John Caples, one of the grandmasters of direct response advertising.
How to Install Google Search Console on Your Website
If “Google Webmaster Tools” sounds familiar to you, then you might already know what the Google Search Console is.
Since Google Webmaster Tools (GWT) have become a go-to for more people than just webmasters—marketing professionals, SEO experts, designers, and entrepreneurs to name a few—Google decided to change its name in 2015 to better reflect its diverse group of users.
Online Copywriting Secrets: Robert Collier’s Six Essentials
Does your digital copywriting suck? Wish to improve your social media marketing and content marketing performance through more effective copy?
In this series of posts, I’ll be sharing some of the evergreen techniques from the legendary masters of advertising, direct selling and copywriting.
Why the 4 Ps of Marketing Aren’t Dead Yet
Heard of the 4 Ps of marketing (aka the Marketing Mix)? What about the acronyms STP?
Well, many of the new generation marketers hadn’t. And it figures.
How to Create a High-Converting Product Page
What makes a high converting e-commerce product page and why is it important?
Well, the goal of your e-commerce site is to bring in revenue for your online store. Driving traffic to your page is the easy part. Once you get people there, you have to sell to them.
And that is where the challenge lies…
How To Build a Distinctive Social Media Brand
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Tried every trick in the social media marketing playbook but failed to generate any revenue?
You may be putting your sales cart before your branding horse.
Top Instagram Marketing Strategies for 2021
Wish to improve your Instagram Marketing results? Keen to build a strong and profitable brand on Instagram?
In this article, you will learn a couple of social media marketing techniques that will help you to enhance your Instagram accounts. These techniques can be applied in both corporate and product brand accounts, as well as personal Instagram brands.
Why Pre-Suasion Matters and How It Works in Marketing
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Do you know that what happens BEFORE your marketing message is received influences your success? Or that WHO your audiences are is less important than WHERE their attention was just prior to receiving your offer?
Fans of marketing psychology—you’re in for a treat today!
How to Improve Your Social Media Marketing Productivity
Frustrated by your inability to churn out content on social media? Love to improve your social media marketing productivity?
As a social media marketer, I know how difficult it can be to continually produce, publish and promote content on Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, TikTok and other social media platforms.