Congratulations to the People’s Action Party (PAP) and Worker’s Party (WP)!
Both political parties emerged winners in the recent General Elections in Singapore, held amidst the ongoing Covid-19 crisis and labelled as the pandemic elections.
10 Social Media Marketing Lessons from GE2020 in Singapore
The Step-by-Step Guide to SEO-Friendly Blog Writing
Wish to generate more valuable search traffic to your blog articles? Start by changing the way you think about blogs.
In the old days, blogs were idiosyncratic online diaries written by bloggers. They contained the personal thoughts and reflections of individuals who wished to express their views of the world, or documented how they lived their lives.
10 Psychological Pricing Strategies to Boost Marketing Results
Sale photo created by tirachardz – www.freepik.com
You’ve followed every strategy in the digital marketing rule book yet sales is not forthcoming.
Designed a high-converting website? Check!
11 Ways to Build Your Social Media Influence
Do you know that virtually everyone is an online influencer these days?
Yes, that includes your grandfather who is perpetually commenting (and sparring) with other grandfathers on Facebook posts. Or your cool 2nd aunt who is an Instagram Story yoga sensation.
Winning Principles of Storytelling used in Hollywood
Stories are like fire. And storytellers? Fire-starters.
Great stories are the sparks that illuminates the human soul. They can comfort and connect, inspire and instigate, or devastate and destroy.
How Kim Kardashian Became a Top Social Media Influencer
Kim Kardashian’s family image courtesy of Kim Kardashian Instagram
No, I am not a fan of Kim Kardashian. I don’t go gaga over the way she leads her life, although she is dripping with diamonds.
As a celebrity and a social media influencer, however, I’ve got to admit that she is extremely successful.
[INFOGRAPHIC] Influencer Marketing for Businesses: Key Benefits and Drawbacks
Influencers have great expertise in their niches, huge online followings, and an unparalleled sway over their audiences.
All of this makes it easier for brands to build awareness about their products and services, reach and engage new audiences, and drive more conversions and sales.
Digital Minimalism — an Antidote for Digital Distraction
Smartphones and social media are both a boon and a bane.
As a social media marketer, I love the opportunities which blogs, Facebook, LinkedIn, YouTube, Instagram, WhatsApp and Pinterest offer to me. My current lifestyle as an online entrepreneur is largely possible due to the affordances provided by social technologies.
How to Land Your Dream Digital Marketing Job in Singapore
Business photo created by jcomp – www.freepik.com
Digital marketing is all the rage here in Singapore. Especially given our country’s aspiration to be a Smart Nation!
And for good reason too, given how much time the average Singaporean and resident spends online.
The Best Content Marketing Strategy? They Ask, You Answer
Card photo created by creativeart – www.freepik.com
This is probably the best content marketing strategy I’ve ever come across.
And I certainly do know truckloads of them. After all, I’ve spent over 15 years blogging about business, run a content and social media marketing agency, and trained over 3,000 students in 160 workshops and classes in digital and non digital marketing.