What should you do when a public relations (PR) crisis starts to brew? Or more importantly, what should you avoid doing when an emergency, scandal or disaster strikes your company?
Wonder no more because the good folks from News Exposure have come up with an infographic detailing what the top tips for managing a PR crisis should be.
Sale photo created by pressfoto – www.freepik.com
Worried about the onslaught of online commerce on your retail shop? Struggling to pay the bills as your walk-in customers decline?
Well, you are not alone.
Are you struggling to make your brand hip and happening to teenagers? Well you are not alone.
Most brands fail when it comes to making a connection with Generation Z (Gen Z) teens. At least according to a study conducted by American Express and Forrester in 2017.
Whoopee do! 2019 has come and is almost gone.
What were some of the major trends in social media marketing that we experienced over the past year? What do we foresee as the major upcoming movements for the year ahead?
Trendsetters and trail blazers, Gen Z teenagers and youths are prized customers. Sadly, many brands fail to reach, engage or influence them using social media marketing.
Hopefully things will change after this.
My life as an entrepreneur and a content marketer is a struggle. Especially since I’m a right-brained person with left-brained sensibilities.
Is it possible for me to “make art” while obeying the rules of the online world which define my domain?
Is content marketing driving you nuts?
Well if it does, this article may be just the thing for you. Especially if you adore those cute furry little things that scurry up trees around your neighbourhood.
Book photo created by freepik – www.freepik.com
Frustrated with your efforts in writing copy for your digital marketing campaigns? Confused by what digital marketing agencies in Singapore are telling you about copywriting?
In this article, I will share what I know about digital copywriting, and provide some best practices in copywriting which you can use. I will also offer some tips on how you can hire the right agency to help you with online copywriting.
If content is king, copywriting is a skill reserved for royalty.
Indeed, while a picture may paint a thousand words, it is often the words, phrases, and sentences that make (or break) your social media marketing campaigns.
JK Rowling has it. So do Paul McCartney. And Ben & Jerry’s Ice Cream.
What I’m talking about is creativity – that elusive yet highly coveted ingredient which we content creators crave.