Source-Pixabay
by Ashley Lipman (guest author)
On average, American business owners spend around 9 percent of their annual gross revenue on marketing.
Instead of investing money in marketing methods that you aren’t sure of, you need to do your homework to ensure it is worth it.
People photo created by jcomp – www.freepik.com
Everybody is talking about the Wuhan virus now.
Also known as the 2019-nCoV (novel coronavirus) and now COVID-19, it brought domestic travel to a virtual standstill in China during the peak Chinese New Year period. The entire Hubei province is locked down, affecting some 60 million residents.
Wonder how social media influencers build their brands on Facebook, Instagram, LinkedIn, Twitter or YouTube?
The answer may surprise you. (Hint: it isn’t about taking drunk selfies in your underwear.)
Are you frustrated by your efforts in Influencer Marketing? Wish to work more effectively with influencers in your social media marketing efforts?
In this article, I will highlight some of the common mistakes brands make in working with influencers, and propose a systematic way of working with them.
Is Social Media Marketing not yielding the results which you want? Well, you aren’t alone.
With the increasing cost of advertising on Facebook (70 percent increase in 2018 with 17 percent drop in impressions), and growing consumer distrust of social networks, the social media game will get tougher for brands in 2019.
What should you do when a public relations (PR) crisis starts to brew? Or more importantly, what should you avoid doing when an emergency, scandal or disaster strikes your company?
Wonder no more because the good folks from News Exposure have come up with an infographic detailing what the top tips for managing a PR crisis should be.
Sale photo created by pressfoto – www.freepik.com
Worried about the onslaught of online commerce on your retail shop? Struggling to pay the bills as your walk-in customers decline?
Well, you are not alone.
Are you struggling to make your brand hip and happening to teenagers? Well you are not alone.
Most brands fail when it comes to making a connection with Generation Z (Gen Z) teens. At least according to a study conducted by American Express and Forrester in 2017.
Whoopee do! 2019 has come and is almost gone.
What were some of the major trends in social media marketing that we experienced over the past year? What do we foresee as the major upcoming movements for the year ahead?
Trendsetters and trail blazers, Gen Z teenagers and youths are prized customers. Sadly, many brands fail to reach, engage or influence them using social media marketing.
Hopefully things will change after this.