Being a digital marketer is a lot like being a detective.
While your goal isn’t to nab a cold-blooded murderer (thankfully), you do need the right investigative skills and techniques to solve your “online marketing cases.”
6 Digital Marketing Detective Skills You Need To Know
How to Craft a Solid Social Media Marketing Strategy
Social media is certainly the place to be. Especially if you’re a marketer trying to reach your customers.
From Facebook, Instagram, Twitter, and LinkedIn to YouTube, Pinterest and other social channels, billions of folks around the globe are on a social network every single second.
10 Winning Ways To Use Instagram Stories (Like an Influencer)
Wish to use Instagram Stories to market your brand? Unsure what you should be sharing “live” on Instagram Stories?
In this article, I will be giving you a brief introduction to what Instagram Stories is, and suggest how you can use it to promote your brand just like how influencers do.
How To Design a High Converting Website
Your website is probably the most important piece of digital real estate for your business. Unfortunately, it may also be the most neglected.
To ensure that you can win trust and provide a good user experience online, there are several best practices that you should observe.
Digital Marketing Strategy: Winning Principles Rooted in Psychology
Wish to improve your online conversion rates? Want to attract more customers to buy from you?
Anchor your digital marketing strategy on the firm foundations of web psychology.
B2B Lead Generation Strategy: What You Need To Know
Ask any B2B marketer what their greatest challenge is. Chances are that they’ll respond with lead generation.
For the online marketer, B2B lead generation is often considered the holy grail of digital marketing.
10 B2B Digital Marketing Channels You Need To Know
Name me 10 Business-to-Business (B2B) brands that are active online.
Chances are that you’ll struggle trying to identify them. Perhaps Alibaba could be one of them. Or SAP, Intel, General Electric and Accenture.
10 Conversion Rate Optimization Mistakes You Are Probably Making
Woman photo created by drobotdean – www.freepik.com
You ran the perfect digital marketing campaign. Or so you think.
Facebook fans are responding liking, commenting, and sharing your posts. You achieved a Cost Per Click (CPC) that is way below your industry’s average. Your organic reach is astounding.
How To Craft a Winning B2B Digital Marketing Strategy
The biggest myth about B2B marketing is that you can’t do it online.
With products and services ranging from thousands to millions of dollars, your customers can’t possibly see a Facebook ad, click on a button, whip out their credit card, and buy, right?
Why Fake News Happens – And How To Combat Them
Fake news on social media is “YUGE!” And the problem is a global one that is growing by the day.
Apparently, false news from unreliable websites overtook accurate news from reliable websites in the 2016 US presidential election.