In the digital world, a wall of text is an ugly thing.
And your role as a content marketer is to pulverize that “thing” with the sledgehammer I am going to give you.
Content Marketing 101: How To Write Effective Copy
Social Media Marketing in 2019: 8 Things You Need To Try
The year ahead promises to be exciting and challenging for social media marketers.
From endless algorithm changes to the increasing costs of paid channels, marketers must work hard to keep pace with the new social media marketing trends in 2019.
Social Proof: 10 Immediate Ways To Boost Marketing Results
What do social media marketing success have in common with long snaky queues at a restaurant?
The answer lies in two words: social proof.
The Essential 10-Step Guide To Building Your Personal Brand Online
Can you name me the top digital marketing agencies in the world?
I bet that most of you would have trouble remembering any of them. This isn’t surprising considering that most agency’s prefer their client campaigns to hog the limelight.
How Churches Can Use Social Media Marketing
As a Christian and a digital marketer, I’ve often wondered why churches aren’t more active online.
Having a strong digital presence is crucial for churches as they need to be where their audiences (and congregation) are. After all, the average person spends well over 2 hours a day on social networks like Facebook, Instagram, YouTube and Twitter.
How to Produce Facebook Marketing Videos That Rock
Video marketers are killing it on the social web. Especially on Facebook.
According to Tech Crunch, 100 million hours of videos are watched every day on Facebook. Socialbakers reports that native videos receive more organic reach than any other formats.
How to Design Effective Facebook Ad Creatives
A picture paints a thousand words. Especially on social media channels like Facebook.
With nearly 80 percent of social media time spent on mobile phones, Facebook users are scrolling through their News Feed with the flick of their thumb.
The Beginner’s Guide to Growth Hacking Marketing
Unless you’ve been sleeping under a rock all this while, you probably heard of the term “growth hacking” bandied about in start-up circles.
Billion dollar “unicorn” companies like Facebook, Airbnb, Uber, Dropbox and Instagram have growth-hacked their way into billions of dollars of investor value.
How to Set Effective Social Media Marketing Goals
The old adage “You cannot manage what you do not measure” rings especially true in the age of digital and social media.
With thousands of available tools online, many of them free, virtually every single step of your social media marketing activity can be monitored, tracked and quantified.
The 7 Building Blocks of Great Facebook Ads
Ah… Facebook advertisements!
Love them or loathe them, these ubiquitous native ads are a must have for brands considering social media marketing, especially since Facebook has reduced organic reach for Facebook pages to practically zero.