Ah… Facebook advertisements!
Love them or loathe them, these ubiquitous native ads are a must have for brands considering social media marketing, especially since Facebook has reduced organic reach for Facebook pages to practically zero.
The 7 Building Blocks of Great Facebook Ads
Top Three Social Media Marketing Mistakes Made By Singapore Companies
Background photo created by jcomp – www.freepik.com
You know what puzzles me about businesses in Singapore?
The fact that many are still ignoring social media. Or claiming that social media marketing doesn’t work because they’ve tried it and it didn’t work. Or that their customers aren’t on Instagram, Facebook, LinkedIn, YouTube, or Pinterest.
How To Nail The Instagram Sales Funnel (And Why It Matters)
Image from Pexels
Instagram is one of the biggest social platforms around, with a user base of more than one billion at the last count.
Savvy brands everywhere are cottoning on to its massive potential, with businesses from a range of industries using it to communicate with and engage their consumers to drive up sales.
But your sales funnel for Instagram will look a little different to funnels for your other channels. To help you perfect your Instagram sales funnel (and to find out why it matters), read on…
7 Shockingly Good Halloween Social Media Marketing Ideas
Does Halloween make you go “Boo!” or “Boo Hoo?”
Traditionally considered as one of the more controversial festive seasons due to its somewhat macabre origins, Halloween is huge in the US and growing in Asia.
10 Social Media Marketing Strategies To Help Educators Score
Yes, we’ve all heard that there will be fewer examinations in Singapore schools.
Despite these measures, education will remain highly competitive here. Teachers will also find that their work is never done.
How to Create Marketing Magic with Defining Moments
Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?
The answers to these and so much more were found in The Power of Moments, an extraordinary book by bestselling authors Chip Heath and Dan Heath.
Social Media Marketing Strategy – Applying De Bono’s Six Thinking Hats
Wish to achieve better outcomes in social media marketing? Why not consider Edward de Bono’s Six Thinking Hats?
A cornerstone leadership and management strategy employed in organisations around the world, it fits beautifully into what we’re doing online.
The World of Digital Dangers (And What You Can Do About It)
Courtesy of Mary Aiken
Mary Aiken (above) is a forensic cyberpsychologist.
A woman on a mission, she desires to change how we use emerging technology by explaining how it shapes our children and influences our behaviour and values.
7 Important Jobs Every Social Media Manager Must Do
Social media managers are the lynch pins of your social media marketing efforts.
Traditionally subsumed under departments like Marketing, PR, or Customer Service, digital business functions like social media management are now carrying their own weight.
Why Crazy Rich Asians is a Viral Marketing Sensation for Singapore
Courtesy of Crazy Rich Asians Movie
It is an Americanised version of Singapore. It is racist and bigoted.
Plus, the author of the book and co-producer of the movie is a National Service defaulter.